Baking took the internet by storm during the times of the COVID-19 pandemic as people had an abundance of time at home to explore new…
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Gen Z is widely regarded as the first digitally native generation, having grown up immersed in the world of the internet, social media, and smartphones….
Mukbang has taken the world by storm, and Singapore is no exception. For those who don’t know, mukbang is a popular genre of live streaming…
The rise of social media has given way to many inspiring voices from all corners of the world. Muslim influencers, in particular, have carved out…
ASMR (Autonomous Sensory Meridian Response) has become one of the most popular niches on TikTok, with creators amassing huge followings by providing content that helps…
Malaysia is home to a vibrant social media scene, where influencers are shaping trends and connecting with audiences in profound ways. From fashion and beauty…
Gone are the days of flipping through magazines for fashion inspiration. In today’s digital age, social media has revolutionised the way we discover style, bringing…
Nano influencers are becoming increasingly influential in the realm of KOL marketing, thanks to their authentic engagement and specialised content. Despite having smaller followings, they…
Instagram has become a powerhouse for influencers of various tiers, especially in Singapore, where vibrant personalities and creative minds thrive. These influencers play a pivotal…
In the ever-evolving marketing and brand promotion landscape, one strategy has consistently stood out for its effectiveness: endorsement through story-telling. Story-telling has become a way…
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