When Instagram first started off in 2010, it was known for being a photo sharing social media platform. Over the years, the platform has evolved…
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The influencer marketing is rapidly expanding, showing no signs of plateauing. In fact, latest statistics from Mediakix have estimated that the industry will grow to…
Despite being launched in 2016, in a span of a few years, TikTok has gone on to become one of the biggest players in the…
With more than 1 billion users, TikTok has made quite the name for itself as a trendy social media platform. From short catchy soundbites to…
You might think that influencer marketing is fairly new, and came about due to modern day social media platforms. However, influencer marketing has been around…
Recently, the audio chat app, Clubhouse, has been a ubiquitous name on social media. The app is an invitation-only chat app that allows people to…
In our previous article, we introduced virtual influencers and talked about how they can be beneficial for any marketers campaign. From benefits like flexibility and…
Have you wondered what is live shopping? In the comparison of eCommerce and traditional shopping, eCommerce has been seen as the alternative that allows us…
One of the biggest obstacles that arise with any marketing campaign is the issue of trust and credibility. How exactly do we get consumers to…
Instagram Guides (IG Guides) are a new feature that was recently rolled out by Instagram in November of 2020. Initially created for health and wellness…
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