Instagram. The place where your eyes are in for a treat. Slightly unique from other social media platforms, Instagram is highly visual based. From pictures…
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Also known as “wanghongs (网红）/ Key Opinion Leaders (KOL)”, influencers have been on the rise in the China influencer marketing industry. With a significant amount…
Influencers. Considered to be one group of people that have a strong persuasive power over the online population. Influencer marketing refers to the use of…
Top photo editing apps your favourite influencers are currently using Social media. A world filled with aesthetically pleasing pictures that look so effortless. From travel…
The term fake news exploded in popularity in the past few years. Although false information has also been present, this phenomenon has snowballed in recent…
How to spot fraud & fakery in influencer marketing Also known by many as the fastest growing industry in marketing, influencer marketing has been readily…
Why influencer marketing is here to stay Influencer marketing refers to the use of influencers to market a brand. This form of consumer to consumer…
Influencer Marketing in the different industries If you take a quick scroll through your social media accounts now, what do you see? Of course there…
Influencer Marketing facts Termed as the fastest growing form of marketing, influencer marketing has made its mark not only on social media, but in mainstream…
Impact of Influencer Marketing on consumers It is 7 in the morning, the excruciating sounds of the alarm jars you awake from your deep slumber….
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