In the past few years, the influencer marketing industry has picked up pace at an exponential rate. That being said, it is still a relatively…
Team KobeSeptember 27, 2019
Known as a marketing medium that heavily relies on word of mouth, influencer marketing has expanded to become the fastest growing marketing methodology. After all,…
Team KobeSeptember 20, 2019
What ‘hiding likes’ means for Singapore | Instagram hiding likes Earlier this year, we heard the announcement by Instagram that they will be removing public…
Team KobeSeptember 13, 2019
A guide to acing India’s influencer marketing| influencer marketing 2019 India’s influencer marketing, influencer marketing 2019 Did you know that based on purchasing power parity…
Team KobeSeptember 13, 2019
5 tips for aspiring influencers | An influencer career Unlike your typical office jobs, there is no CV and neither is there an interview…
Team KobeSeptember 6, 2019
There is no perfect marketing method out there. How then do we maximise the impact of our marketing campaigns? Well, today’s article focuses on influencer…
Team KobeSeptember 6, 2019
How much time do you spend on social media each day? Well, chances are that you look through your accounts at least once a day.…
Team KobeAugust 30, 2019
What comes to your mind when you think about social media? Facebook? Instagram. Well, chances are the first thing that pops into your mind would…
Team KobeAugust 30, 2019
8 ways to spice up your brand’s social media updates | Social Media Tips To create a social media account, it takes minutes. However,…
Team KobeAugust 23, 2019
Want to try out influencer marketing but not sure which platform to choose? This article might be for you. Just a decade ago, many of…
Team KobeAugust 23, 2019
Do you know that approximately 85% have expressed an intention to launch at least one influencer marketing campaign? This statistic should not come as…
Team KobeAugust 16, 2019
Influencer marketing has risen in ranks to become the fastest growing form of marketing. However, there are naysayers who do not believe this form of…
Team KobeAugust 16, 2019
Kobe Raw – @CheeserLand How is life like being an influencer? In this issue of "Kobe Raw", we will be hearing from @CheeserLand. Also,…
Team KobeAugust 15, 2019
As a relatively new form of marketing, influencer marketing has been highly debated on. Is it the answer to our marketing prayers, or is it…
Team KobeAugust 9, 2019
You spend hours racking your brains about the content angle, which influencers to work with and how to achieve that viral influencer marketing campaign. Well,…
Team KobeAugust 9, 2019
https://youtu.be/GElO69sq7Zs The Art of Influencing with Social Media and Content Marketing Kobe partners with Singapore University of Technology and Design (SUTD) to develop ' The…
Team KobeAugust 8, 2019
What it is like to be an influencer You see them on social media. With their PR packages, picture perfect holidays and endless adventures. Being…
Team KobeAugust 2, 2019
With an astonishing 2.38 billion number of active users on Facebook, this social media platform has shot to fame in a span of 15 years.…
Team KobeAugust 2, 2019
How to plan a successful influencer marketing campaign In the span of a few years, we have seen multiple brands that have adopted influencer marketing…
Team KobeJuly 26, 2019
Known for being a visually driven social media platform, Instagram has gained widespread popularity in recent years. Recent statistics have put Instagram’s monthly active users…
Team KobeJuly 26, 2019