What is Visual Storytelling? So what exactly is visual storytelling? Let’s break them up for easier inference. Visual = images/anything within your sense of sight…
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Is Influencer Marketing a form of Advertising or PR Strategy? Rise of influencer marketing Take a quick scroll through your Instagram/Facebook. There will be no…
WORD OF MOUTH MARKETING COMES TO LIGHT Since 1940s, advertising has been present around the world. It has expanded from traditional methods such as prints and…
(The Straits Times article – “Government agencies reaching out to the young as habits change”) Last Sunday (21 Jan 2018), The Straits Times published an…
Micro and Macro Influencers It is no secret that digital micro and macro influencers are powerful people in marketing. Online influencer marketing These online sensations…
Making the right choice among Marketing Agencies You’re thrown with an upcoming project from your boss to promote the latest products. You need to craft…
Traditional Celebrity Endorsement VS Self-serve Influencer Marketing Crowdsourcing VS Artificial Intelligence Influencer Marketing Platform When іt соmеѕ tо finding suitable Influencer Marketing Channels to promote…
Instagram Influencers When it comes to influencer marketing, Instagram is one of the best platforms to market your campaign. A picture says a thousand words…
Social Media Influencers In today’s digital age, social media is one of the most commonly used digital platforms. Almost everyone owns a social media account…
“Micro-Influencers” Defined Singapore 2018 Influencer’s аrе winning thе hearts of consumers everywhere, it’s no surprise thаt wе ѕее ѕоmе оf thе world’s biggest brands uѕіng…
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