Singapore’s food scene moves fast. From bubble tea crazes to viral café desserts, new F&B concepts appear almost weekly, each vying for a moment in…
Team KobeAugust 26, 2025
Azula Cinta (@azulacinta) is a vibrant, engaging creator best known for her food reviews, lifestyle vlogs, shopping hauls, and entertaining rants. With an infectious personality…
Team KobeAugust 19, 2025
Influencer marketing is reshaping how brands connect with audiences—driving real engagement and standout results. Meet Bobby Saputra (Ben Sumadiwiria), a viral social media influencer in…
Team KobeAugust 14, 2025
If you’ve ever caught Ah Girls Go Army or tuned in to Channel 8’s The Blockbusters, chances are you’ve seen the vibrant and hilarious Xixi…
Team KobeAugust 12, 2025
In the world of social media influencers, Bert and Lulu are a duo who have taken the scene by storm, especially in the influencer marketing…
Team KobeAugust 6, 2025
Singapore’s food scene is a vibrant melting pot of cultures, flavours, and unforgettable dining experiences—and at the heart of it all are the food influencers…
Team KobeAugust 5, 2025
In today's fast-paced digital world, traditional advertising faces growing challenges. Consumers are increasingly turning away from conventional ads, instead placing their trust in recommendations from…
Team KobeJuly 31, 2025
In today’s buzzing world of influencer marketing, some personalities effortlessly capture the spotlight. Among famous influencers in Singapore, one name that’s creating a buzz is…
Team KobeJuly 22, 2025
Who runs the digital world? In Singapore, it’s these powerhouse women. From setting fashion trends to leading lifestyle conversations, the famous influencers in Singapore featured…
Team KobeJuly 14, 2025
Is influencer marketing dead? This question often sparks debate. Many think of it as just hiring popular celebrities. But saying it's "dead" is wrong. It's…
Team KobeJuly 14, 2025
Social media isn’t just a part of life for Generation Z—it is life. Born between the mid-1990s and early 2010s, Gen Z has never known…
Team KobeJuly 9, 2025
Influencer Agency Award of the Year 2025 We’re thrilled to share that we’ve been named “Influencer Agency of the Year” for the 6th consecutive year…
Team KobeJuly 2, 2025
If you’ve spent any time on TikTok in Singapore, chances are high that you’ve stumbled across a video of someone dancing, ranting, or making a…
Team KobeJuly 1, 2025
The whispers have grown louder in marketing circles: "Is influencer marketing dead?" Once hailed as the golden child of digital strategy, connecting brands with vast…
Team KobeJune 30, 2025
In today's hyper-competitive digital landscape, simply launching a new product or opening a new store isn't enough; brands need to generate genuine excitement and conversation…
Team KobeJune 24, 2025
In China's dynamic digital landscape, Xiaohongshu (Little Red Book/REDNote) is crucial for brands. This social commerce platform blends lifestyle sharing, e-commerce, and user-generated content (UGC).…
Team KobeJune 23, 2025
The digital marketplace in Southeast Asia is a bustling arena, with new platforms constantly vying for attention. Amidst this vibrant landscape, TikTok, renowned for its…
Team KobeJune 17, 2025
Ever wanted to tune into climate news but didn’t like to hear just bad news? For Qiyun Woo—aka @theweirdandwild—the answer lies in colour, creativity, and…
Team KobeJune 17, 2025
In Singapore’s competitive food and beverage scene, standing out requires more than just great products — it demands authentic connections and engaging stories that resonate…
Team KobeJune 11, 2025
In the heart of Singapore’s dynamic and multicultural scene, a group of Indian influencers is rising to prominence—captivating audiences with their creativity, authenticity, and flair.…
Team KobeJune 9, 2025