Parenting in the digital age has opened up new avenues for support, advice, and inspiration. In Singapore, a vibrant community of parenting creators has emerged, sharing their journeys, tips, and experiences with thousands of followers. These voices play a meaningful role in shaping conversations around modern parenting and everyday family life.
For brands looking to connect with families, working with these top 10 parenting creators can be an effective way to build trust and engage audiences in a more authentic and relatable manner.
1. Sabrina Seah (@bigtreeandkoala) – 18.8K Followers
Sabrina Seah, known as @bigtreeandkoala, is a devoted mother of two adorable toddlers, and her Instagram feed is a delightful blend of family adventures and heartfelt moments. Whether it’s a day out at Pororo Park or a snowy escapade at Snow City, Sabrina and her family are always engaging in fun activities that any toddler would love. Her account serves as a digital diary where she lovingly documents her children’s milestones, allowing her followers to witness the growth and development of her little ones.
2. Sheila Mandy (@sheilamansy) – 45.4K Followers
Sheila Mandy, known as @sheilamansy, beautifully exemplifies the balance of being a career woman and a dedicated mother. Her Instagram feed, characterised by a minimalistic aesthetic, perfectly reflects the quiet yet comfortable dynamic within her family. Sheila’s approach to content is understated but powerful, capturing the essence of her family life with simplicity and grace.
3. Melissa Celestine Koh (@melissackoh) – 281K Followers
Melissa Celestine Koh has built a strong following with her stylish and well-curated content. While she is best known for fashion and lifestyle, she also shares her journey as a mother, offering a more personal and relatable side that resonates with a wide audience.
Her Instagram feed blends family moments, parenting insights, and fashion-forward looks, making her a favourite among mums who appreciate both style and substance.
4. Mong Chin Yeoh (@mongabong) – 308K Followers
Mong Chin Yeoh, better known as Mongabong, has built a strong following of over 300 thousand with her engaging and relatable content. As a mum, she shares her parenting journey alongside posts on fitness, beauty, and lifestyle, offering a well-rounded glimpse into her daily life.
Her content is diverse, with something for everyone, whether you are looking for parenting tips, beauty advice, or fitness inspiration. Her ability to juggle multiple roles while staying authentic has helped her build a loyal and engaged audience.
5. Ying Tian (@eyeletskirt) – 12.1K Followers
Ying Tian, or @eyeletskirt on Instagram, is a creative soul who shares her parenting journey with a focus on making everyday moments special. Her content is filled with adorable family moments, creative parenting ideas, and tips for engaging with children. Ying Tian’s feed is a vibrant and joyful space, where parents can find inspiration for fun and meaningful family activities.
6. May (@mmlittlee) – 11.5K Followers
May, known as @mmlittlee on Instagram, offers her followers a heartfelt glimpse into her life as a mother in Singapore. Her content is a delightful mix of parenting tips, family outings, and the everyday joys of raising children. May’s feed is filled with love and laughter, making her a comforting presence for parents navigating the challenges of motherhood.
7. Summer (@ahappymum) – 8.1K Followers
Summer, also known as @ahappymum, brings positivity and joy to the parenting community with her uplifting content. As a mother, she shares the highs and lows of parenting, always with a positive spin that encourages other parents to stay optimistic. Her feed is filled with fun family activities, creative projects, and motivational posts that inspire parents to embrace the joys of motherhood.
8. Sarah X Miracle (@sarahxmiracle) – 190K Followers
Sarah X Miracle is a dynamic influencer who balances her career as a singer and songwriter with her role as a mom. With 190 thousand followers, Sarah’s Instagram is a mix of her professional achievements and her life as a mother, making her a relatable and inspiring figure for many parents. Her content is diverse, offering insights into both her personal and professional life, making her a well-rounded influencer.
9. Zonia Raymond Tan-Ng (@zoyniaraymond) – 40.4K Followers
Zonia Raymond Tan-Ng is a parenting influencer who shares her life as a mom through candid posts and family stories. With over 40 thousand followers, Zonia’s content is relatable and honest, focusing on the realities of parenting, both the highs and the lows. Her posts often include tips for managing family life and stories that resonate with parents who understand the challenges of raising children.
Conclusion
Whether you’re a parent seeking advice or a brand looking to connect with families, these top 10 parenting creators offer a wealth of insights and inspiration. In today’s digital landscape, these voices play an important role in shaping perspectives and everyday decisions.
To reach the right audience effectively, working with the right creators makes all the difference. GetKobe helps brands discover suitable creators and build meaningful partnerships that truly resonate.
Don’t wait—reach out today to explore how the right collaborations can support your brand’s growth.
