Gen Z is widely regarded as the first truly digitally native generation, having grown up immersed in the internet, social media, and smartphones from day one. That upbringing has given them something previous generations had to learn: an instinctive understanding of how online platforms work, how audiences think, and what makes content worth watching.
Singapore’s Gen Z creator scene reflects exactly that. From fashion and beauty to dance, fitness, and entrepreneurship, a new wave of young personalities has emerged with the creativity, confidence, and cultural awareness to build real communities online. Platforms like TikTok and Instagram have become their creative playgrounds, where short-form videos, relatable storytelling, and trend-setting content rack up millions of views and shape what the rest of the internet talks about next.
Here are 10 Gen Z influencers in Singapore who are making waves in 2026. Whether it’s their innovative content, entrepreneurial drive, or genuine connection with their audience, each of them represents something exciting about what this generation is capable of.
1. Cavin Chua (@cayydences) – 1.8M Followers
Cavin Chua is the kind of creator you stumble across once and end up binge-watching for an hour. With 1.8M and 2M followers on Instagram and TikTok respectively, he has built a loyal audience on the back of comedic skits and relatable everyday scenarios that feel unmistakably Singaporean. What makes him stand out is his no-frills approach: no elaborate sets, no over-produced edits, just sharp humour and genuine creativity filmed from home. Beyond the laughs, Cavin also opens up about real things, from academic struggles to personal reflections, and that honesty is a big part of why his audience feels so connected to him.
2. Nicole Liel (@lielnicole) – 92.5K Followers
Nicole Liel is funny, relatable, and quietly building something impressive. She creates lifestyle, comedy, and fashion content that feels refreshingly down-to-earth, and she has a knack for turning the most ordinary moments into something worth watching. She shot to wider attention with her hilariously candid reaction to receiving an HDB BTO queue number on national television, which tells you everything you need to know about her personality. On top of her content, Nicole is also an entrepreneur, having founded Likely Liel, a size-inclusive clothing brand, and Cuuul, a beauty studio offering lash lifts and waxing services. She’s juggling a lot, and making it look effortless.
3. Isabelle (@bombiibii) – 67.1K Followers
Isabelle is one of those creators whose aesthetic just draws you in. Known for her lifestyle content, she built her profile as part of Night Owl Cinematics before carving out her own distinct presence online. Her feed is a curated mix of personal style, travel snippets, and brand collaborations, with names like Coca-Cola among those she has worked with. Beyond content, she has also ventured into the food scene, founding HOLY 烤!, a 烤冷面 concept that pops up at events and has quickly gained its own little following. She’s still on the rise, but the trajectory is clear.
4. Genevieve (@genevievesjy) – 79.8K Followers
Genevieve is a talent under global entertainment company WILD, and if you’re even slightly into K-pop or K-beauty, her page will feel like it was made for you. Across Instagram and TikTok, she shares lifestyle posts, beauty tips, and a deep dive into all things Korean culture, from the latest idol comebacks to skincare routines inspired by the K-beauty world.
5. Dewy Choo (@dewychoo) – 188K Followers
Dewy Choo is a lot of things at once, and she handles all of them with ease. As the director and co-founder of marketing agency AIKO COLLECTIVE, she already has serious credentials in the business world. Online, she is known for her witty, comedic takes on everyday situations, fashion content, and candid lifestyle snippets that keep her 189K followers consistently entertained. She has also released music on Spotify, tried her hand at modelling, and in 2021 won the National Youth Film Award for Best Actress, despite having no prior acting experience. Fans have also been loving the glimpses she shares of her relationship with fellow creator Sneaky Sushii, adding a sweet personal dimension to her already entertaining feed. Whatever she turns her attention to, Dewy makes it interesting.
6. Crystabel Tan (@crysta.bel) – 489K Followers
Crystabel Tan is the kind of creator you turn to when you want genuine, useful beauty advice delivered in a way that’s actually enjoyable to watch. Her content is rooted in makeup tips, glow-up guides, fashion inspiration, and lifestyle moments, all presented with a warmth and relatability that keeps her audience coming back. Beyond her social platforms, Crystabel was a talent under Titan Digital Media and made a name for herself on screen too, appearing in popular YouTube series Class T1T5 and Class N4-T1 on the JianHao Tan channel.
7. Cherylene (@cherylenechan) – 111K Followers
There’s something immediately recognisable about Cherylene Kiara Chan’s content, whether she’s talking fashion, beauty, or property. She first gained attention as a talent under Titan Digital Media and grew into a go-to partner for major brands like Foodpanda and Shein. These days, her content has taken an interesting turn as she has stepped into the world of real estate as a licensed agent, weaving property insights, home tours, and industry tips into her feed alongside her signature minimalist aesthetic.
Earlier this year in February, she also shared some exciting personal news, announcing her engagement to Ryan, a moment her followers celebrated warmly. It’s been quite the year for Cherylene, and she’s handling all of it with the same polished confidence she brings to everything else.
8. Grace (@graceglazee) – 311K Followers
Grace has built a following of 311K on the strength of content that manages to be both aspirational and deeply enjoyable to scroll through. Fashion, travel, skincare, beauty, shopping, she covers a lot of ground, but her feed holds together through a distinct visual style. In 2024, she welcomed a new chapter with the arrival of her little one, affectionately known as Mini Glazee, adding a whole new dimension of warmth and relatability to her already beloved feed. If your standards for aesthetics are high, Grace will meet them.
9. Jiaxuan (@leejiaxuan_) – 86.7K Followers
Jiaxuan has carved out a fun and vibrant corner of the internet that spans lifestyle, dance, fashion, and beauty, and she brings genuine energy to all of it. Her content has a natural, expressive quality that reflects who she is, whether she’s sharing a polished fashion look, a beauty routine, or jumping into a dance video that shows off a whole other side of her personality. She’s the kind of creator whose range keeps her feed feeling fresh, and her audience clearly appreciates the variety.
10. Silvy Wang (@silvyheng) – 110K Followers
Silvy Wang is the kind of creator who makes you feel like you’re following along with a friend rather than watching a performance. Her content spans lifestyle vlogs, comedic skits, and candid personal moments, with a warmth and relatability that her audience gravitates towards. In March 2026, she welcomed her biggest chapter yet with the arrival of her daughter Elora, and her followers have been along for every heartfelt moment of it.
Conclusion
Singapore’s Gen Z creator scene is young, dynamic, and constantly evolving. From beauty and dance to real estate, food ventures, and motherhood, these ten creators are proof that this generation brings far more to the table than just great content. They are building businesses, starting families, and finding new ways to connect with audiences that go well beyond a single niche.
For brands looking to tap into the Gen Z audience in a way that feels genuine, the opportunity is right in front of you. GetKobe helps you identify the right creative voices and build partnerships that actually resonate.
