As a relatively new form of marketing, influencer marketing has been highly debated on. Is it the answer to our marketing prayers, or is it…
Team KobeAugust 9, 2019
You spend hours racking your brains about the content angle, which influencers to work with and how to achieve that viral influencer marketing campaign. Well,…
Team KobeAugust 9, 2019
https://youtu.be/GElO69sq7Zs The Art of Influencing with Social Media and Content Marketing Kobe partners with Singapore University of Technology and Design (SUTD) to develop ' The…
weisianAugust 8, 2019
What it is like to be an influencer You see them on social media. With their PR packages, picture perfect holidays and endless adventures. Being…
Team KobeAugust 2, 2019
With an astonishing 2.38 billion number of active users on Facebook, this social media platform has shot to fame in a span of 15 years.…
Team KobeAugust 2, 2019
How to plan a successful influencer marketing campaign In the span of a few years, we have seen multiple brands that have adopted influencer marketing…
Team KobeJuly 26, 2019
Known for being a visually driven social media platform, Instagram has gained widespread popularity in recent years. Recent statistics have put Instagram’s monthly active users…
Team KobeJuly 26, 2019
Termed as the ‘Art World’s Rising Star’ by the New York Times, fashion photography has been slowly but surely gaining recognition across the globe. Whether…
Team KobeJuly 19, 2019
As The Odyssey states, “We ultimately love food photography because it takes something boring and makes it unique.' Indeed, food photography has become such a…
Team KobeJuly 19, 2019
Influencer Marketing 2019 Widely understood as marketing with the use of influencers — this is what influencer marketing entails. Influencers can be broadly defined as…
Team KobeJuly 12, 2019
Instagram. The place where your eyes are in for a treat. Slightly unique from other social media platforms, Instagram is highly visual based. From pictures…
Team KobeJuly 11, 2019
Influencers. Considered to be one group of people that have a strong persuasive power over the online population. Influencer marketing refers to the use of…
Team KobeJuly 5, 2019
Also known as “wanghongs (网红）/ Key Opinion Leaders (KOL)”, influencers have been on the rise in the China influencer marketing industry. With a significant amount…
Team KobeJuly 5, 2019
The term fake news exploded in popularity in the past few years. Although false information has also been present, this phenomenon has snowballed in recent…
Team KobeJune 28, 2019
Top photo editing apps your favourite influencers are currently using Social media. A world filled with aesthetically pleasing pictures that look so effortless. From travel…
Team KobeJune 28, 2019
Why influencer marketing is here to stay Influencer marketing refers to the use of influencers to market a brand. This form of consumer to consumer…
Team KobeJune 21, 2019
How to spot fraud & fakery in influencer marketing Also known by many as the fastest growing industry in marketing, influencer marketing has been readily…
Team KobeJune 21, 2019
Influencer Marketing facts Termed as the fastest growing form of marketing, influencer marketing has made its mark not only on social media, but in mainstream…
Team KobeJune 14, 2019
Influencer Marketing in the different industries If you take a quick scroll through your social media accounts now, what do you see? Of course there…
Team KobeJune 14, 2019
Growth in Influencer Marketing, why is it so? Just a decade ago, the term influencer marketing was almost unheard of. However, today it has become…
Team KobeJune 7, 2019
