Over the years, influencer marketing has established itself as a critical digital marketing strategy. Influencers and key opinion leaders (KOL) lend brands a sense of…
Team KobeJune 14, 2023
What is Lemon8? Lemon8 is a rapidly growing social media platform that combines elements of social media platforms such as Pinterest, Instagram, and TikTok. With…
weisianJune 12, 2023
Influencer marketing has risen in prominence over the years and has earned its place as a key pillar of digital marketing. However, despite its…
Team KobeJune 1, 2023
When it comes to brand reliability, there is nothing quite like word-of-mouth recommendations, which leverages an individual's trust in fellow consumers' opinions. This has translated…
Team KobeMay 23, 2023
If you're not familiar with Xiao Hong Shu, it's time to start exploring this popular social e-commerce app that's taking China by storm. Many users…
weisianMay 22, 2023
What is Lemon8? Lemon8 is a photo and video-sharing app developed by ByteDance, the parent company of TikTok. According to its App Store description, Lemon8…
weisianMay 11, 2023
Are they not the same?! While the walls between influencers and content creators have thinned, and many prefer to use the term ‘content creator’ rather…
Team KobeApril 26, 2023
Partnering with influencers in your marketing campaign is a great way to expand and boost your brand’s reach. However, the success of such partnerships is…
Team KobeApril 18, 2023
We at Kobe, an influencer marketing agency, constantly encourage our clients to rethink their KOL marketing strategy. As influencer and KOL marketing becomes popular, brands and…
Team KobeMarch 22, 2023
Social media and the web have significantly changed how media is perceived. Over the years, many individuals have become content creators in their own rights,…
Team KobeMarch 6, 2023
Social media, in today’s society, has become an integral aspect of people’s daily routines and lives. It is the first thing that most people check…
Team KobeFebruary 22, 2023
When you discover an Instagram post with a “paid partnership with XYZ” label, this means that the social influencer has worked with the brand XYZ and has…
Team KobeFebruary 8, 2023
Brand recognition is getting harder each day due to the sheer number of competing brands in the market and the fact that consumers are becoming…
Team KobeJanuary 26, 2023
Instagram has been evolving in the past year, designing and introducing new updates and features that encourage better collaboration between brands and influencers. Features such…
Team KobeJanuary 19, 2023
We have talked about how brands can bank on influencer marketing to help them grow their brand. And indeed, no matter the size and reach of your brand,…
Team KobeDecember 28, 2022
Do you know about Instagram Collab? If you do not, it is probably the best time to include such a feature in your KOL marketing strategy.…
Team KobeDecember 21, 2022
Online studies have shown that 89.5 per cent of Singaporeans use social media heavily, spending an average of 2 hours and 31 minutes daily…
Team KobeNovember 16, 2022
It is undeniable that influencer marketing strategies are constantly evolving, with trends coming and going. However, some are worth putting your foot on if it means being…
Team KobeNovember 9, 2022
From what used to be a video platform for dance moves and lip-syncs, TikTok has evolved into the digital landscape we are so familiar with…
Team KobeOctober 27, 2022
An escalating digital economy, hugely untapped demographic, and rapidly rising number of internet users – are just some of the critical advantages South East Asia…
Team KobeOctober 13, 2022