More important than ever, peer recommendations and word of mouth are favoured by customers when it comes to brand reliability. While mass advertisements are still…
Team KobeSeptember 14, 2022
With the addition of a new Tiktok-like feature called Instagram Reels, Instagram has become more and more of a competitor for Tiktok. There's one thing they…
Team KobeAugust 31, 2022
If you've been scrolling through Instagram or Facebook recently, you might have noticed social media influencers thriving more than usual. This is because there is…
Team KobeAugust 25, 2022
The battle between TikTok and Instagram Reels is fairly new. Since TikTok has proven to be a very successful platform for sharing short-length videos, Instagram launched its…
Team KobeAugust 16, 2022
Nowadays, in order to catch up with the new age of digital marketing, you have to be knowledgeable about how different social media platforms work for your…
Team KobeAugust 10, 2022
Social media is the epicentre of fashion and lifestyle. We often write about fashion influencers and their impact on the fashion industry. However, there are…
weisianJuly 29, 2022
Thanks to the advent of social media, sharing guides and exchanging information have been made easier compared to the years before. Aside from being just…
Team KobeJuly 26, 2022
On the topic of influencer marketing, there are many key buzzwords. Tips, tricks, trends, latest insights and the list of popular topics goes on. However,…
weisianJuly 25, 2022
If you are a frequent user of TikTok, you are probably more than familiar with the content on the platform. Dance videos, comedic videos, and…
weisianJuly 22, 2022
Many people say that Twitter is the wrong platform to become a social influencer in Singapore. Indeed, compared to the other leading social media networks…
Team KobeJuly 20, 2022
What comes to mind when you think of TikTok? You may think of things like short viral videos, or a platform for the creative. However,…
weisianJuly 15, 2022
Influencer marketing is a constantly developing and dynamic sector. New terms are used in the world of influencer marketing, and uncertainty over what they all…
Team KobeJuly 12, 2022
With over a billion monthly active users on the platform, Tiktok’s content has expanded to include all types of unique videos. From the ubiquitous dance…
weisianJuly 8, 2022
Influencer marketing strategies have exploded in the digital marketing industry in recent years. Once regarded as a passing trend, the use of KOLs and influencers…
Team KobeJuly 5, 2022
From dance videos to lip-sync and comedic videos, there is a whole range of different content types on TikTok. The sheer diversity of content on…
weisianJuly 1, 2022
Hashtag utilisation is one of the critical factors that make up for a successful marketing campaign. We often see them on social media platforms such as Instagram,…
Team KobeJune 28, 2022
YouTube is not just all about fun vlogs and comedic skits that will make you laugh your lungs out. There are also plenty of YouTubers…
Team KobeJune 22, 2022
What do you think of when it comes to TikTok? Lip-sync videos? Dance challenges? Dalgona coffee? While several dance and lip-sync challenges have become viral…
weisianJune 17, 2022
As our eyes have become figuratively glued to digital screens, businesses from various sectors and industries are also embracing digital media as a form of…
Team KobeJune 14, 2022
In 2021, TikTok hit the milestone of having over 1 billion monthly active users on the platform. Indeed, TikTok can be deemed to be the…
weisianJune 10, 2022