In the ever-evolving world of social media, curating a diverse and engaging feed is key to staying inspired and informed. Singapore, with its rich tapestry of cultures and vibrant community, is home to a plethora of influencers who bring unique perspectives and content to the table. From fashion and fitness to food and travel, these influencers offer a refreshing mix of creativity and authenticity as well as unbridled potential for influencer marketing in Singapore. Read on to discover some of the dynamic personalities who are genuinely worth following for their distinctive voice and style.
1. Cavin Chua (@cayydences) – 351K followers
Cavin Chua is a rising influencer with a strong presence in the TikTok community and boasts over 315K followers on the platform. Cavin is known for his dynamic content, which includes comedic skits, story time videos, and his own choreographed dance performances. His energetic and creative approach makes him a notable figure on social media, often appearing on the “For You” page. Cavin’s influencer journey highlights both the fun and challenges of content creation. While he’s built a solid following, he’s been candid about the struggles of earning consistent income as an influencer.
2. Jianhao Tan (@thejianhaotan) – 720K followers
Jianhao Tan stands out as one of Singapore’s most prominent influencers, boasting an impressive following of 720k followers on Instagram. Known for his engaging and humorous content, he has cultivated a dedicated fanbase and now enjoys the status of being a recognisable name in the local online space. His posts range from comedic skits to vlogs and even collaborations with fellow influencers, all of which resonate deeply with his audience.
3. Leah (@mizchiefmagik) – 36.8K followers
Leah is a trending micro influencer in Singapore whose content revolves around a dynamic combination of fashion, lifestyle, and K-pop themes. Her avid passion for these interests shines brightly in all her vibrant posts, which also feature her stylish outfits and recent experiences within the K-pop scene. Leah’s engaging personality and distinctive interests set her apart in the influencer landscape, allowing her to attract a varied audience that resonates with her enthusiasm.
4. Jolyn (@jolynnn_) – 7.3K followers
Jolyn is a rising fashion and beauty influencer whose Instagram account is a vibrant reflection of her life passions. She curates an eclectic mix of outfit inspirations, beauty product reviews, and style advice, all showcased through her distinct and trendy aesthetic. Her posts often dive deep into her favourite products and travel experiences, offering her audience not just style tips but also a glimpse into her adventurous lifestyle. With her lively personality and forward-thinking fashion sense, Jolyn has positioned herself as a go-to source for contemporary style and beauty enthusiasts.
5. Soh Pei Shi (@speishi) – 378K followers
Soh Pei Shi is a well-known Singaporean influencer, lifestyle blogger, and YouTuber, known for her work in beauty, fashion, and lifestyle content. Her content often features beauty routines, skincare advice, and fashion inspiration, with a focus on Korean-inspired looks. Boasting such extensive experience with working alongside some of the best beauty brands, it’s no wonder Pei Shi has become a top choice for those interested in doing KOL marketing.
6. Debbie (@debbwie) – 480K followers
Influencer and entrepreneur Debbie Soon initially gained attention through her relationship with YouTube star Jianhao Tan, whom she married in 2019. Together, they run a popular YouTube family channel, JEBBEY FAMILY, where they share vlogs, challenges, and insights into their personal lives, including their journey as parents to their daughter. Debbie boasts an extensive social media influence thanks to her over following on Instagram, which has helped her bag collaborations with major brands like Shopee and London Weight Management.
7. Mongchin Yeoh (@mongabong) – 311K followers
Mongchin Yeoh is an established name in the lifestyle influencer scene and is best known for her down-to-earth and relatable content. Her platform offers a balanced blend of beauty advice, fashion insights, and personal anecdotes, all presented with thoughtful captions and engaging narratives. Her authentic and friendly demeanour creates a strong connection with her audience who appreciate her genuine approach and encourages them to embrace their own beauty and style journeys.
8. Naomi Neo (@naomineo_) – 931K followers
Naomi Neo has established herself as a major figure in the influencer landscape, amassing nearly a million followers. Her content mainly revolves around lifestyle, beauty, and family themes, capturing the essence of her everyday experiences. Her candid storytelling allows followers to see the authentic side of her life, fostering a strong connection that goes beyond superficial engagement. By being transparent about her experiences, both good and challenging, Naomi has positioned herself as a trusted voice in Singapore’s influencer community, making her one of the most impactful figures in the industry.
9. Isabelle (@bombiibii) – 60.6K followers
Isabelle is a beauty influencer who posts a diverse array of beauty tutorials, fashion ideas, and personal anecdotes on her Instagram page. Her content stands out for its energetic and playful style, frequently highlighting innovative makeup looks and on-trend outfits. Isabelle’s engaging personality and dynamic presence have garnered her a loyal following, who look to her not just for beauty tips but also for fashion inspiration.
10. Natasha Gabriella Lee (@natashaxlee) – 10.8K followers
Natasha Gabriella Lee is a budding influencer whose Instagram page features a curated and engaging blend of lifestyle and beauty content where her eye for aesthetics shines through in every post. Through this platform, she shares chic outfit inspirations, practical beauty tips, and glimpses into her personal life, creating a connection with her audience. Her posts often provide detailed fashion guidance, making her a valuable go-to source for anyone looking to enhance their own style.
Conclusion
The influencers highlighted above not only visually captivating but also bring diverse perspectives and content that can enrich your Instagram feed. From fashion and lifestyle to fitness and food, each influencer offers a unique voice that resonates with different audiences, making them essential follows for anyone looking to enhance their social media experience.
If your marketing strategy could use the help of influencers above to achieve greater success, Kobe can help you connect with the ones that best align with your brand. As one of the leading influencer marketing agencies on the island, our platform lets you access millions of creators worldwide so you can deliver impactful campaigns that can skyrocket your brand to the top.
To learn more about how social media influencers can help elevate your business, don’t hesitate to contact us today.
