In today’s digital age, Instagram has become a hub for culinary creativity, with talented chefs and home cooks from all over the world sharing their food journeys. Whether you’re an aspiring cook or just someone who loves to scroll through delicious recipes, these top cooking influencers are shaping the way we cook and eat. From plant-based gurus to Michelin-trained chefs, here are 10 cooking influencers on Instagram that you should be following right now.
1. Ella (@deliciouslyella) – 2.4M Followers
If you’re a fan of healthy, plant-based eating, then Ella is a must-follow. Known for her simple, wholesome, and delicious recipes, Ella has taken the Instagram food world by storm. Her feed is full of vibrant dishes that make plant-based eating look effortless and appealing. Ella’s journey started as a personal health transformation, and she’s since grown into a massive influencer in the wellness and food space. For those looking to embrace a healthier lifestyle, Ella’s content provides the perfect mix of inspiration and practicality. She is also an excellent example of how influencer marketing has evolved into a powerful tool for promoting healthy eating habits.
2. Maria Koutsogiannis (@foodbymaria) – 2.3M Followers
Maria Koutsogiannis is a passionate advocate for plant-based cooking and an expert in creating mouthwatering dishes that don’t compromise on flavour. Her Instagram feed showcases beautiful photos of her creations, from colourful salads to decadent desserts. Maria’s authentic storytelling and accessible recipes make her a relatable figure in the cooking community.
3. Alfie Steiner (@alfiecooks_) – 4.2M Followers
Alfie Steiner brings fun and creativity to his cooking videos. With 4.2 million followers, he’s one of Instagram’s most entertaining food influencers. His playful approach to cooking often features quick, simple recipes that anyone can try at home. From comfort food classics to trendy TikTok recipes, Alfie’s content is both engaging and instructional. His massive following is a testament to how influencer marketing can be used to build a loyal community by combining food and entertainment in an appealing way.
4. Andy (@andyhearnden) – 4.2M Followers
Andy Hearnden, also known as “Andy Cooks,” has become a favourite on Instagram for his quick and easy recipe videos. With a knack for simplifying complicated recipes, Andy makes cooking look like something everyone can enjoy. His approachable style and friendly personality shine through in every post, making him a go-to for both beginners and experienced home cooks. From hearty dinners to indulgent desserts, Andy’s account is a treasure trove of culinary delights.
5. Jen Jen Lim (@limjenjen) – 69.5K Followers
Jen Jen Lim may not have the millions of followers that some other influencers on this list do, but her impact on the Singaporean food scene is undeniable. With 69.5K followers, Jen Jen is a local favourite for her creative takes on Asian cuisine. From traditional dishes to modern interpretations, her feed is a visual feast of colours, textures, and Flavors. As a prominent social influencer in Singapore, Jen Jen’s unique approach to content makes her a valuable voice in the city-state’s culinary world. Her use of fresh, local ingredients highlights the importance of Singaporean cuisine on the global stage.
6. April (@aprilyap) – 40K Followers
April Yap’s Instagram feed is a haven for simple, home-cooked meals that are both comforting and delicious. With 40K followers, she has carved out a space in the culinary world by sharing easy-to-follow recipes that anyone can recreate at home. From hearty soups to flavourful stir-fries, April’s dishes focus on everyday cooking that doesn’t require fancy ingredients or advanced techniques. Her approachable style and clear tutorials make her content accessible to cooks of all skill levels.
7. Lennard Yeong (@lennardy) – 419K Followers
With over 400K followers, Lennard’s content ranges from innovative recipes to simple, delicious meals that can be made at home. Lennard’s deep knowledge of cooking and his ability to present it in an easily digestible format has earned him a devoted following.
8. Lisa (@thelisafeed) – 70.1K Followers
Lisa is a self-taught home cook who has built a solid following thanks to her down-to-earth approach to food. Her Instagram feed, which has 70.1K followers, is filled with comforting, home-cooked meals that anyone can replicate. From hearty soups to flavourful pasta dishes, Lisa’s content is all about making delicious food accessible to everyone. Her relatable personality and easy-to-follow recipes make her a favourite among busy home cooks.
9. Meg Tan (@dreamersloft17) – 5.1K Followers
Meg Tan, while having a smaller following of 5.1K, has a loyal audience who look to her for detailed recipes and step-by-step cooking tutorials. Her Instagram is a blend of Asian and Western dishes, with a particular focus on baked goods and desserts. Meg’s meticulous approach to recipe development and her willingness to share the cooking process in great detail make her a valuable resource for aspiring bakers and home cooks.
10. Nigella Lawson (@nigellalawson) – 3.1M Followers
A true culinary icon, Nigella Lawson needs no introduction. With 3.1 million followers, Nigella has been inspiring home cooks for decades, and her Instagram feed continues that tradition. Known for her rich, indulgent recipes and her evocative writing style, Nigella’s posts are as much about the enjoyment of food as they are about the cooking process itself. Whether you’re making one of her famous chocolate cakes or a simple weeknight meal, Nigella’s content never fails to inspire.
Conclusion
Whether you’re looking to elevate your home cooking or just want to follow some drool-worthy food content, these cooking influencers on Instagram have you covered. Their unique styles, diverse culinary perspectives, and engaging content make them the best in the business.
If you’re a brand hoping to tap into the food industry, influencer marketing can be a game-changer. By connecting with these talented creators, you can expand your reach and build authentic relationships with your target audience. Kobe offers a comprehensive influencer marketing platform to help brands collaborate with influencers of various tiers.
Don’t hesitate—reach out to us today to discover how you can work with the best social influencers in Singapore and beyond.
