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4 Influencer Tiers And When To Partner With Each Of Them

Influencer marketing is a constantly developing and dynamic sector. New terms are used in the world of influencer marketing, and uncertainty over what they all represent and how they pertain to various influencer marketing methods grows. Now that influencer marketing has gone widespread, influencer tiers are propelled into the limelight, and businesses aim to tap into these new waves of social media influencers to improve brand performance. That said, we have classified four tiers to guide you on what type of influencer you should collaborate with.

Influencer tier #1. Nano influencers

Nano influencers have 1,000 to 10,000 followers on a specific social media platform. Despite having a smaller following, they usually have very engaging content and an even more engaged following. Their high engagement rates are mainly because of their authenticity and genuineness when it comes to putting out content.

For starters, nano influencers are an excellent option for small businesses with a limited marketing budget as they do not charge as much as more known influencers. They are also perfect for brands still starting with the influencer marketing strategy and trying it out.

Influencer tier #2. Micro-influencers

If you want to partner with a relatively more prominent influencer but still have a great engagement rate, micro-influencers are the perfect option for you. They have between 10,000 and 100,000 followers. Influencers at this level are more likely to specialise in a specific niche, have strong engagement rates, and have a targeted audience, making it easier for businesses to develop specialised sponsorships with them.

Micro-influencers are more specialised in making content while still having good engagement rates. Their audience tends to be very eager to respond to their marketing messages in that niche. So, if you are ready to start producing more targeted leads, micro-influencers are your people.

Influencer tier #3. Macro-influencers

Most of the time, macro-influencers are online celebrities who have gained attention through content creation. They have 100,000 to 1,000,000 followers, making up for a wider audience reach than those mentioned above. However, due to their prominent number of followers, they will likely have a lower engagement rate.

If you are ready to broaden your brand’s reach and boost your engagement rates, macro-influencers are great for your brand to gain traction. They may help you reach a larger audience and promote your brand image with the help of their large following.

Influencer tier #4. Mega Influencers

Influencers with over 1,000,000 followers, or also known as mega influencers, can be basically considered celebrities. As such, their audience is vast, and they can reach a broader market with their popularity.

And because they have a huge following, you must understand that they are not cost-effective either. You got to have a healthy marketing budget to be able to work with mega influencers. If you have a large budget and want to maximise your brand exposure, mega influencers are the right marketing partners for you.


Knowing the different influencer tiers can help you decide which influencer you should partner with, and you can best determine your influencer based on your budget, objectives, and goals. Once you have decided on what type of influencer you think would fit your brand, consult with an influencer marketing agency to provide for your influencer needs.