TikTok has rapidly evolved from a short-form entertainment app into one of Singapore’s most powerful e-commerce engines. As social commerce grows, live shopping has become…
Team KobeDecember 8, 2025
Christabel Chua, better known by her Instagram handle @bellywellyjelly, is one of the most recognisable lifestyle creators in Singapore. With her aesthetic feed, heartfelt captions,…
Team KobeDecember 2, 2025
Social media feeds are no longer built around who you follow. Platforms are pivoting to an interest graph, serving content based on what you like,…
Team KobeNovember 17, 2025
Debbie Soon Rui Yi, better known simply as Debbie Soon, may be widely recognised as JianHao Tan’s wife, but there’s a lot more to her…
Team KobeNovember 17, 2025
Ever scrolled through your feed and felt that spark of motivation after watching someone crush their workout goals? That’s the power of fitness influencers. They’re…
Team KobeNovember 10, 2025
The Philippines has long been a powerhouse for social media talent. With their authenticity, charm, and creativity, they’ve proven just how far Filipino voices can…
Team KobeNovember 5, 2025
If you spend your time scrolling TikTok or Instagram and love all things automotive, chances are you’ve come across Jeynelle Ng, better known by her…
Team KobeNovember 3, 2025
If you’ve ever seen one of those comedy skits about what everyday life is like with an older brother on your TikTok feed, chances are…
Team KobeOctober 22, 2025
Live streaming has exploded in popularity, transforming the way audiences connect with personalities online. In Singapore, this trend has given rise to a new wave…
Team KobeOctober 15, 2025
When you think of lively, funny, and entertaining personalities in the local online scene, it’s hard not to think of Hafiy Alhamid—better known by his…
Team KobeOctober 14, 2025
Forget follower counts, micro-influencers in Singapore are proving that authenticity and engagement matter more than numbers. These rising stars cultivate close connections with their audiences,…
Team KobeOctober 9, 2025
The marketing world is in constant motion, but the shift we are witnessing today is one of the most profound yet. The era of brand-centric…
Team KobeOctober 7, 2025
As Instagram evolves, its influence on search and discovery is expanding. In 2025, the platform is no longer just a place to post photos and…
Team KobeSeptember 16, 2025
Scroll-stopping, trendsetting, and impossible to ignore—the social media scene is alive with talent, and famous influencers in Singapore are leading the charge. Among them, Malay…
Team KobeSeptember 16, 2025
When it comes to dynamic personalities in Singapore’s content creator scene, Nicolette Callie (@nicolettecallie) is a name that pops up often. Known for her globetrotting…
Team KobeSeptember 11, 2025
In the world of social media influencers, Bert and Lulu are a duo who have taken the scene by storm, especially in the influencer marketing…
Team KobeSeptember 10, 2025
The faces behind Malaysia’s most-followed social feeds aren’t just creating content—they’re setting trends. Social media in Malaysia is thriving, and KOL marketing has become one…
Team KobeSeptember 9, 2025
Parenting in the digital age has opened up new avenues for support, advice, and inspiration. In Singapore, a vibrant community of parenting influencers has emerged,…
Team KobeSeptember 8, 2025
When it comes to famous influencers in Singapore, one name that has steadily risen in popularity is Royal Pek Wen Yang. Known for his bright…
Team KobeSeptember 2, 2025
Singapore’s food scene moves fast. From bubble tea crazes to viral café desserts, new F&B concepts appear almost weekly, each vying for a moment in…
Team KobeAugust 26, 2025