The whispers have grown louder in marketing circles: “Is influencer marketing dead?” Once hailed as the golden child of digital strategy, connecting brands with vast…
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In today’s hyper-competitive digital landscape, simply launching a new product or opening a new store isn’t enough; brands need to generate genuine excitement and conversation…
In recent times, influencer marketing for F&B and influencer marketing for restaurants has made a significant impact across various industries, but none more so than…
Are you looking to explore influencer marketing in Southeast Asia? As the digital landscape continues to evolve, leveraging the power of influencers has become a…
On the topic of influencer marketing, there are many key buzzwords. Tips, tricks, trends, latest insights and the list of popular topics goes on. However,…
What comes to mind when you think of TikTok? You may think of things like short viral videos, or a platform for the creative. However,…
What do you think of when it comes to TikTok? Lip-sync videos? Dance challenges? Dalgona coffee? While several dance and lip-sync challenges have become viral…
There are many categories of influencers. From fashion to food, the type of content that each influencer tends to post differs greatly. In fact, even…
For many years, Millennials have been the darlings of marketers. After all, this was the up and coming demographic group. Today, an increasing number of…
The influencer marketing is rapidly expanding, showing no signs of plateauing. In fact, latest statistics from Mediakix have estimated that the industry will grow to…
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