In 2021, TikTok hit the milestone of having over 1 billion monthly active users on the platform. Indeed, TikTok can be deemed to be the…
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TikTok is known for its popularity amongst the Gen Z, a demographic group consisting of people who are born between 1996 and 2012. Thus, there…
There are many types of influencers on the internet. Amongst them include the fashion influencers, influencers who have dedicated their social media accounts to share…
It has been found in recent studies that the younger generation is a lot more exposed and knowledgeable about ads, so much so that they…
Instagram Guides (IG Guides) are a new feature that was recently rolled out by Instagram in November of 2020. Initially created for health and wellness…
According to a new survey from the ANA, 75% of marketers are using influencer marketing as a tool in their marketing strategies. The number of…
At the bedrock of any influencer marketing campaign, we have our influencers. The group of people that have been a big role to play in…
Influencer marketing. It refers to marketing through influencers. Influencer marketing is relatively new to the scene. Therefore, changes are constantly being made, new trends are…
When Instagram first started in 2009, no one expected it to be the huge success it is today. It differentiated itself from other social media…
Influencers. Considered to be one group of people that have a strong persuasive power over the online population. Influencer marketing refers to the use of…
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