Our Little Red Dot is known to be a food paradise. From the strong hawker culture to the cafes and restaurants, there are many dining…
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Do you have an interest in fashion? Well, apart from looking for inspiration on Instagram and Pinterest, TikTok is a great platform for fashion-related content….
In this digital age, many aspects of our lives have been intertwined with social media. The food we choose to consume is one of them….
It has been found in recent studies that the younger generation is a lot more exposed and knowledgeable about ads, so much so that they…
Instagram – where a community of a billion users gathers. It is the place to connect with people and things that we love, especially for…
The first step to understanding influencer marketing is to firstly understand influencers and their role. Influencers are defined to be “people who have the power…
As of April 2021, there are 4.33 billion active social media users worldwide. A large number of consumers on social media has led to the…
Influencer marketing today focuses a lot on size and engagement rates. JJ Lin, with a follower count of 4.6M could talk about a product, but…
In this digital age, every marketer knows that online marketing is an aspect of the marketing strategy. However, there are many ways you can conduct…
From Instagram to Facebook and YouTube, brands have a plethora of options to choose from when it comes to establishing a social media presence. While…
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