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Should Brands Partner With Advocates Or Influencers For Success?

By December 25, 2018July 8th, 2024No Comments

Who can be an influencer?

Influencer marketing instagram with influencer marketing examples for you to build a successful influencer marketing strategy… Influencers might be celebrities, bloggers or pundits who have the ability to effect a behavioral change in others by mentioning a specific brand. They are sometimes driven by the offer of a free sample or perk to make a recommendation. An advocate communicates consistently regarding one specific brand. The most extreme example is the paid celebrity endorsement, which may or may not have an effect on buying behavior. A true advocate, often a highly satisfied customer, can be priceless. Brand marketers love to find people who are so passionate about a product or service that they promote it solely for the sake of helping others, usually without any type of incentive.

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Evolve from mass to personal marketing,

A Nielsen Report, “Global Trust in Advertising and Brand Messages,“ reported that 92 percent of consumers say they trust word-of-mouth recommendations from family and friends. While an influencer might have a larger audience than the advocate, the difference is that 92 percent of their audience trusts the advocate while only 8 percent trust the influencers which it comes to a recommendation.

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Still, businesses are finding ways to turn customers into advocates.

Loyalty and referral programs are among the most effective. Hence, generating and maintaining influencer marketing strategy is the best way to encourage natural advocacy of a brand. Influencers may be good to attract attention and garner conversations starters. Nielsen found that 92 percent of consumers trust advice from fellow consumers, confirming the long-held belief that word-of-mouth is the most effective marketing strategy.

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The most noteworthy to increase advocates is to:

Create an outstanding product; the second most important goal is creating good customer service. Customers are more likely to engage in advocacy programs if they are perpetually satisfied with a business. Companies should also have plenty of outlets for customers to share their positive experiences; social media accounts are crucial, especially those most common with the company’s audiences.