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What should you consider when working with an Influencer?

By December 22, 2018October 31st, 2019No Comments

The secret is influencers.

What’s the influencer criteria? Important influencer marketing examples that will define your influencer Marketing strategy here. People are building careers on these social platforms (Twitter, Instagram, YouTube, etc.), and they are successful because they have a “natural” brand. Being their natural, unbridled selves, these content producers establish a credible and reliable platform for marketing to consumers.

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However, simply partnering with the most popular YouTuber or Instagram account will not translate to success. If owners are searching for an influencer to align with, they must be sure that the influencer meets the following key requirements.

  1. Who is watching?

    This seems like fundamental business and marketing savvy, similar to “know your market,” but it is essential for finding the perfect influencer. Find out the age of your target consumer audience.

If your consumer base has a younger average age, look for Snapchat or Instagram users in that age group. Older social media users tend to lean toward Facebook and Twitter, so you have to understand where the money is for your business.

If you spend $5,000 on a Facebook influencer, but your consumer base is primarily 13-year-old girls, you are going to miss your target audience. You’ll have wasted $5,ooo because you did not do your consumer demographics research. To form a successful partnership with an influencer, owners must be aware of where their audience is.

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  1. Authenticity and reliability.

    The greatest advantage (and sometimes disadvantage) is that there are opinions all over the internet. Gen Zers and Millennials have become smarter buyers thanks to online text and video reviews.

A strong review from an influencer could be the publicity and credibility boost. 

  1. Quality not quantity.

    What this tells owners is that they need to find an influencer with an engaged audience. Picking a YouTuber simply because they have a million subscribers does not mean that you’ll have a successful experience.

An engaged audience is a marketable one. Aim for a YouTuber or Instagrammer with at least 500,000 subscribers/followers and 350,000+ views per video/post. What’s the influencer criteria? Important influencer marketing examples that will define your influencer Marketing strategy here. 

Find an influencer who includes and involves audiences in their content. Because these audiences are more willing to continue watching and follow the influencer’s advice. Influencers are supposed to entice their viewers with entertainment and “useful” content.

Entertained viewers feel that the influencer offers value, and you will be able to hook into that trust. Active channels/profiles connect with viewers on a daily basis, and Gen Zers need a constant flow of content to stay loyal to a brand.

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  1. Is the content suitable for your brand?

Understand that if your brand fits the style of the influencer. Your product will resonate much better with viewers and increase sales. Influencers are some of the most powerful marketing tools available to businesses, but they can be misused and under-analyzed. Take the time to discover what is best for your company when choosing an influencer.