June 2019

An in depth analysis of Fashion, Beauty, F&B Influencer Marketing

By | June 14th, 2019|Categories: Guide, influencer marketing, Marketers|Tags: , , , , |

Influencer Marketing in the different industries If you take a quick scroll through your social media accounts now, what do you see? Of course there will be the occasional memes, or status updates from your friends. But what remains constant is the sighting of influencers promoting brands, products and sharing discount codes with us, their [...]

Top 7 Influencer Marketing statistics every marketer should know in 2019

By | June 14th, 2019|Categories: influencer marketing, trends, updates|Tags: , , , |

Influencer Marketing facts Termed as the fastest growing form of marketing, influencer marketing has made its mark not only on social media, but in mainstream marketing. Therefore, we have decided to bring some attention to some influencer marketing facts to help you better understand this billion dollar industry. We start off with a simple introduction [...]

5 impacts of Influencer Marketing on you | Influencer Marketing impact

By | June 7th, 2019|Categories: Guide, influencer marketing, Social Media|Tags: , , , , |

Impact of Influencer Marketing on consumers It is 7 in the morning, the excruciating sounds of the alarm jars you awake from your deep slumber. With half opened eyes, you muster up the energy, reaching out to switch off that annoying alarm on your phone. What quickly follows is a quick look of everything you [...]

5 reasons that fully explain the Influencer Marketing phenomenon

By | June 7th, 2019|Categories: influencer marketing, Marketers, Social Media|Tags: , , , , |

Growth in Influencer Marketing, why is it so? Just a decade ago, the term influencer marketing was almost unheard of. However, today it has become one of the more popular buzzwords among marketers. It has now become a common sight for influencers to work with brands to market things on social media. Growth in influencer [...]

May 2019

Kobe Raw – Interview with @darylaiden

By | May 24th, 2019|Categories: Marketers|

Kobe Raw – @darylaiden How is life like being an influencer? In this issue of "Kobe Raw", we will be hearing from Daryl Aiden. There will be some tips as well for those that aspire to be an Influencer in the future, a headstart for you. Q1) Can you share with us how you started [...]

Top 9 Influencer Marketing strategies marketers are using in 2019

By | May 17th, 2019|Categories: Influencer Marketing Case Studies, influencer marketing hub, Marketers|Tags: , , , , |

Influencer Marketing 2019 Nowadays people talk too much on how influencer marketing can help you improve your digital marketing strategy but will rarely talk about how they are to be implemented. Many companies have hired social media influencers to attract the attention of customers. However, even if influencer marketing campaigns means a plus to your [...]

Macro & Micro Influencers, which Influencers to work with?

By | May 15th, 2019|Categories: Guide, Influencers, Social Media, Tips|Tags: , , , , |

Which Influencer should I work with for the best results? ‘How should I decide on which influencers to work with’ is one of the most common questions we get. Well, the disappointing answer is that there is no set rule/definition. That being said, the most fundamental step when it comes to selection of influencers would [...]

3 Steps to ace your Influencer Marketing Game | Kobe

By | May 9th, 2019|Categories: influencer marketing process, Influencer Marketing Strategy, Marketers|Tags: , , , , |

Did you know that Google searches for Influencer Marketing grew 1500% over 3 Years? With the rise in popularity of digital marketing, influencer marketing has likewise experienced an increase in take up rate. In fact, influencer marketing is at the forefront of it. (The influencer marketing industry would most probably be worth 10 billion by [...]

Top Tech Influencers a tech junkie might not know | Tech Influencers 2019

By | May 3rd, 2019|Categories: Influencer Info, influencer marketing, Marketers, top tech accounts|Tags: , , , , |

Influencers are people who've built a good reputation online for their expertise and knowledge on a certain topic. They have the ability to shape and influence the perceptions and decisions of others. Tech influencers are individuals who use their credibility to boost their careers, promote themselves, and also inspire other people to engage with technology. [...]

Top YouTube influencers to expand a brand | Singapore YouTube accounts

By | May 2nd, 2019|Categories: Everyday Influencers, Guide, Influencer Marketing 2019|Tags: , , , , |

Best Singaporean YouTube accounts   According to MediaOne, 4 out of 5 Singaporeans who are connected to the internet and conversant with social media platforms consider YouTube the best source of videos online. Therefore, today we look at some of our local talents that have established an online presence on this mega video sharing platform. [...]