Who runs the digital world? In Singapore, it’s these powerhouse women. From setting fashion trends to leading lifestyle conversations, the famous influencers in Singapore featured…
Is influencer marketing dead? This question often sparks debate. Many think of it as just hiring popular celebrities. But saying it's "dead" is wrong. It's…
The whispers have grown louder in marketing circles: "Is influencer marketing dead?" Once hailed as the golden child of digital strategy, connecting brands with vast…
In today's hyper-competitive digital landscape, simply launching a new product or opening a new store isn't enough; brands need to generate genuine excitement and conversation…
In China's dynamic digital landscape, Xiaohongshu (Little Red Book/REDNote) is crucial for brands. This social commerce platform blends lifestyle sharing, e-commerce, and user-generated content (UGC).…
The digital marketplace in Southeast Asia is a bustling arena, with new platforms constantly vying for attention. Amidst this vibrant landscape, TikTok, renowned for its…