Audiences today are sharper than most brands give them credit for. They can tell when a creator genuinely uses a product and when they are…
Team KobeAugust 24, 2026
The Salient Blog
Company news & random thoughts
Key Takeaways Personal stories create connection. Instagram content trends are increasingly focused on authenticity. Personal advice, real experiences and relatable moments help creators build stronger…
Team KobeAugust 21, 2026
Dewy Choo first appeared on most people’s feeds through a TikTok skit about Singaporean men’s fashion, and the reaction was immediate. Some people loved it,…
Team KobeAugust 19, 2026
Brands are putting more budget than ever into creator partnerships, and that growth has attracted a less welcome crowd alongside it. Inflated metrics, purchased audiences…
Team KobeAugust 11, 2026
Key Takeaways Brand partnerships vs affiliate marketing isn't about choosing the cheaper option, it's about selecting the right creator partnership model for your campaign goals.…
Team KobeAugust 6, 2026
Some of the most compelling content online comes from couples who let you into their world without making it feel like a performance. The chemistry…
Team KobeAugust 5, 2026
Picking the right creator is only half the work. What happens before and after that post goes live, the goal you set, the content you…
Team KobeJuly 27, 2026
Key Takeaways People share creator content that sparks emotion, whether it's humour, inspiration or nostalgia, making emotional storytelling a powerful creator marketing strategy. Shareable content…
Team KobeJuly 23, 2026
Every lifestyle creator hits a point where they wonder why some Reels take off and others quietly disappear. You put in the effort, the lighting…
Team KobeJuly 21, 2026