Some of the most compelling content online comes from couples who let you into their world without making it feel like a performance. The chemistry…
Team KobeAugust 5, 2026
The Salient Blog
Company news & random thoughts
Picking the right creator is only half the work. What happens before and after that post goes live, the goal you set, the content you…
Team KobeJuly 27, 2026
Key Takeaways People share creator content that sparks emotion, whether it's humour, inspiration or nostalgia, making emotional storytelling a powerful creator marketing strategy. Shareable content…
Team KobeJuly 23, 2026
Every lifestyle creator hits a point where they wonder why some Reels take off and others quietly disappear. You put in the effort, the lighting…
Team KobeJuly 21, 2026
Key Takeaways 1. UGC and influencer marketing serve different goals While both are forms of creator marketing, UGC focuses on creating authentic content for brands,…
Team KobeJuly 15, 2026
Aurelia Ng is one of those people who is genuinely hard to put in a box. She came to prominence as part of Night Owl…
Team KobeJuly 13, 2026
Most people know Annette Lee as the woman behind Chantelle Tiffany Koh, Singapore’s fictitious self-proclaimed “most famous influencer” — all designer references, mangled English, and…
Team KobeJuly 9, 2026
Key Takeaways Being an ethical creator means staying transparent, honest, and responsible whenever creators work with brands. Clear sponsored content disclosure helps audiences recognise paid…
Team KobeJuly 9, 2026
Key Takeaways Expert influencers are becoming the preferred choice for brands because they build trust through real expertise, not just large followings. Building brand trust…
Team KobeJuly 2, 2026