Scroll through Instagram or TikTok, and you’ll see a lot of the same thing. Perfect routines, curated lifestyles, polished wins. Then you come across Yeo…
Team KobeApril 13, 2026
The Salient Blog
Company news & random thoughts
A single whisper, a soft tap, the gentle crinkle of paper—and suddenly, you’re hooked. ASMR content has taken over TikTok feeds, turning everyday sounds into…
Team KobeApril 8, 2026
Fashion moves fast. One moment a trend is everywhere, the next it’s gone. For brands, staying relevant is not just about having great designs. It…
Team KobeApril 6, 2026
If you have ever fallen down a YouTube rabbit hole of mysterious Asian stories, sharp social commentary and unexpectedly dark humour, chances are you have…
Team KobeMarch 25, 2026
A few years ago, when people wanted to find the best café, gym, serum, or accountant, they Googled it. Today, many are opening TikTok, Instagram,…
Team KobeMarch 16, 2026
If you have followed Singapore’s entertainment scene over the past decade, chances are you have come across Hubert Ng. Some first knew him as part…
Team KobeMarch 9, 2026
Simon Khung, who goes by the name Simonboy online, is a living testament to the power of resilience and reinvention. After battling 16 years of…
Team KobeMarch 4, 2026
2026 has quietly reset the rules of marketing. Likes and views no longer make it into the headline metrics that matter. Leadership teams are asking…
Team KobeMarch 2, 2026
If you follow Nicole Low on Instagram, you might feel like you already know her. Her content is warm, thoughtful, and quietly confident, never overly…
Team KobeFebruary 23, 2026