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is influencer marketing dead?, Creator Marketing, Influencer Marketing Trend 2026

Is Influencer Marketing Dead? Why ‘Creator Marketing’ is the New Frontier

The whispers have grown louder in marketing circles: "Is influencer marketing dead?" Once hailed as the golden child of digital strategy, connecting brands with vast…

Team KobeJune 30, 2025

Chagee Singapore Case Study, Kobe x Chagee Singapore Case Study

Influencer Marketing Case Studies Influencer Marketing Strategy

Beyond the Launch: Leveraging Influencers for Social Media Hype and Conversions

In today's hyper-competitive digital landscape, simply launching a new product or opening a new store isn't enough; brands need to generate genuine excitement and conversation…

Team KobeJune 24, 2025

Introduction Guide To Xiao Hong Shu, Xiao Hong Marketing, Xiao Hong Shu Marketing in Singapore, Little Red Book

Little Red Book xiao hong shu

Mastering Xiaohongshu Marketing In Singapore

In China's dynamic digital landscape, Xiaohongshu (Little Red Book/REDNote) is crucial for brands. This social commerce platform blends lifestyle sharing, e-commerce, and user-generated content (UGC).…

Team KobeJune 23, 2025

brand marketing Influencer Content Creation influencer marketing

Unlocking Viral Success: Insider Secrets from Bobby Saputra on Influencer Marketing

In today's dynamic marketing landscape, influencers drive engagement and tangible results. This article distils key strategies from Bobby Saputra (Ben Sumadiwiria), a viral sensation who…

Team KobeJune 19, 2025

B2B Influencers influencer marketing ROI

B2B Influencer Marketing: TikTok Shop Amplification Strategy With Influencers

The digital marketplace in Southeast Asia is a bustling arena, with new platforms constantly vying for attention. Amidst this vibrant landscape, TikTok, renowned for its…

Team KobeJune 17, 2025

influencer marketing Tips

5 Facts That Prove TheWeirdAndWild Is as Unique as Their Name

Ever wanted to tune into climate news but didn’t like to hear just bad news? For Qiyun Woo—aka @theweirdandwild—the answer lies in colour, creativity, and…

Team KobeJune 17, 2025

brand marketing Influencer Marketing Case Studies

How Burger King Singapore Won Big with Influencer Marketing

In Singapore’s competitive food and beverage scene, standing out requires more than just great products — it demands authentic connections and engaging stories that resonate…

Team KobeJune 11, 2025

10 Singapore Indian Influencers You Should Be Following

Guide influencer marketing Influencers Instagram

Top 10 Indian Influencers In Singapore You Should Be Following

In the heart of Singapore’s dynamic and multicultural scene, a group of Indian influencers is rising to prominence—captivating audiences with their creativity, authenticity, and flair.…

Team KobeJune 9, 2025

influencer marketing Tips

Here’s What You Should Know About Joie Tan—In 5 Fun Facts

Meet Joie Tan, a home-grown Singaporean singer-songwriter known for her soothing voice, deeply personal lyrics, and humble beginnings in the local music scene. A Lasalle…

EditorJune 4, 2025

The Salient Blog