Influencer marketing today focuses a lot on size and engagement rates. JJ Lin, with a follower count of 4.6M could talk about a product, but…
Team KobeJuly 27, 2021
The Salient Blog
Company news & random thoughts
In this digital age, every marketer knows that online marketing is an aspect of the marketing strategy. However, there are many ways you can conduct…
Team KobeJuly 23, 2021
There is no denying the impact that influencer marketing has had on the marketing industry. The digital age of marketing has truly changed consumers’ perspectives…
Team KobeJuly 21, 2021
From Instagram to Facebook and YouTube, brands have a plethora of options to choose from when it comes to establishing a social media presence. While…
Team KobeJuly 16, 2021
In 2021, close to 70% of marketers in companies are using influencer marketing as part of their marketing strategy. Indeed, many marketers have recognised the…
Team KobeJuly 9, 2021
Gen Z and their behavioural pattern on social media Commonly known, Generation Z (Gen Z) are people who are born between 1997 and 2015. This…
Team KobeJuly 5, 2021
Social media and eCommerce have seen a pick up with the global pandemic that started in 2019. Many of us have gotten accustomed to buying…
Team KobeJuly 5, 2021
Influencer marketing has been gaining recognition as a tool to reach out to the tech-savvy Gen Zs and Millennials. After all, these demographic groups are…
Team KobeJune 25, 2021
While scrolling through social media, what is the one thing that grabs your attention immediately? That’s right! Images. The saying “A picture paints a thousand…
Team KobeJune 23, 2021