The Salient Blog

Zermatt Neo is a name that resonates in the world of competitive eating, but there’s much more to this social media influencer from Singapore than…

TikTok has rapidly evolved from a short-form entertainment app into one of Singapore’s most powerful e-commerce engines. As social commerce grows, live shopping has become…

Christabel Chua, better known by her Instagram handle @bellywellyjelly, is one of the most recognisable lifestyle creators in Singapore. With her aesthetic feed, heartfelt captions,…

Debbie Soon Rui Yi, better known simply as Debbie Soon, may be widely recognised as JianHao Tan’s wife, but there’s a lot more to her…

Ever scrolled through your feed and felt that spark of motivation after watching someone crush their workout goals? That’s the power of fitness influencers. They’re…

If you spend your time scrolling TikTok or Instagram and love all things automotive, chances are you’ve come across Jeynelle Ng, better known by her…