Key Takeaways Deepavali content can take in many forms. From festive looks and food discoveries to family moments and humour, there are plenty of ways…
Team KobeSeptember 17, 2026
The Salient Blog
Company news & random thoughts
5 Key Takeaways TikTok is now a space for discovery, not just entertainment.Audiences are using TikTok to search, learn and stumble upon new places, products…
Team KobeSeptember 3, 2026
Michelle Lim has two sons, a YouTube channel, a snack brand, and a community of followers who genuinely adore her. She goes by misshippo online,…
Team KobeAugust 31, 2026
Audiences today are sharper than most brands give them credit for. They can tell when a creator genuinely uses a product and when they are…
Team KobeAugust 24, 2026
Key Takeaways Personal stories create connection. Instagram content trends are increasingly focused on authenticity. Personal advice, real experiences and relatable moments help creators build stronger…
Team KobeAugust 21, 2026
Dewy Choo first appeared on most people’s feeds through a TikTok skit about Singaporean men’s fashion, and the reaction was immediate. Some people loved it,…
Team KobeAugust 19, 2026
Brands are putting more budget than ever into creator partnerships, and that growth has attracted a less welcome crowd alongside it. Inflated metrics, purchased audiences…
Team KobeAugust 11, 2026
Key Takeaways Brand partnerships vs affiliate marketing isn't about choosing the cheaper option, it's about selecting the right creator partnership model for your campaign goals.…
Team KobeAugust 6, 2026
Some of the most compelling content online comes from couples who let you into their world without making it feel like a performance. The chemistry…
Team KobeAugust 5, 2026