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influencer marketingInfluencer Marketing Strategy

What is Engagement for Influencer Marketing Platform Instagram?

By December 2, 2018October 31st, 2019No Comments

How to find Instagram Influencers?

Popular influencer marketing platform is Instagram. But how to find instagram influencers? One way is through instagram influencers agency. Instagram is one of the biggest social media platforms. 

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The success is highly due to it’s nature as a highly-targeted and visual marketing platform. It’s great for building a loyal audience. But with so many brands fighting for post engagement on influencer marketing platform Instagram, how do you earn your biggest share?

What is Instagram Engagement?

Before we move on to discussing the actual strategies that can help your business, let’s first try to understand Instagram engagement. Engagement rates, on any social media platform, can be considered as a measure of your followers’ loyalty to you.

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On influencer marketing platform Instagram, the real engagement is

Not about the size of your audience, but the degree of their involvement with your brand’s content that matters most. It’s the measure of their interest and interaction with your photos, videos, and Stories that actually count towards marketing success.


This is an obvious factor that you should be monitoring. The size of your audience or those of your influencers are important when you answer. But not the most crucial parameter. More than just the number of your followers, you want to analyze how quickly you’re gaining new followers instead.


Likes are another fundamental parameter that contribute to your engagement rates. It’s a base level measure of whether your content is well received by your followers. It’s a rather straight-forward indicator of how popular your profile is among your target audience.


Comments are the next metric you want to look at when tracking the increase in your Instagram engagement. Analyzing the comments will give you a more qualitative understanding of what your followers think about your posts.

Liking a post is one thing, but comments are a better sign of their involvement because they spend time writing one. The quality of comments is just as important. Often, people leave simple comments like “Nice” or “Looking good” which don’t really mean much. Just look at the spammy emoji comments below.

  1. Shares and Reposts

Building on the above, the number of shares and reposts your posts get are also very important. If a user is willing to share your content with their friends, then you know they really liked the content you’ve posted.