The Philippines has long been a powerhouse for social media talent. With their authenticity, charm, and creativity, they’ve proven just how far Filipino voices can reach in the digital space.
Now, as we’re in the second half of 2025, a new generation of Filipino influencers is stepping into the spotlight. These rising content creators are redefining what it means to stand out online by blending passion, originality, and purpose to build loyal communities and shape conversations.
From dance trends and beauty tips to lifestyle storytelling and advocacy, these social media influencers in the Philippines are driving real impact. Here are 10 fast-rising names you’ll want to keep on your radar.
1. Ayn Bernos (@aynbernos) – 179K followers
Ayn Bernos is a Filipino content creator, entrepreneur, and beauty queen who has captured the hearts of millions online. With 1.3M followers on TikTok and 179K followers on Instagram, she has built a powerful presence in the social media influencers in the Philippines scene. Known for her engaging videos on self-love, body positivity, beauty, and fashion, Ayn’s authentic and empowering storytelling deeply resonates with her audience.
She rose to prominence through her impactful participation in Miss Universe Philippines 2021, where she championed inclusivity and representation. Beyond pageantry, Ayn co-founded Morena the Label—a brand that celebrates Filipina beauty and empowers women of all skin tones.
2. Abi Marquez (@abigailfmarquez) – 1.4M followers
Abi Marquez is a Filipino social media personality, vlogger, celebrity chef, and beloved content creator. Dubbed the “Lumpia Queen”, she’s widely recognised for her viral cooking content on TikTok and YouTube, where she shares approachable, easy-to-follow recipes that have captured the hearts of millions.
With 4.5M TikTok followers, 1.4M Instagram followers, and over 125M TikTok likes, Abi stands out as one of the most influential social media influencers in the Philippines food scene. A graduate of the University of the Philippines with a degree in restaurant management and hospitality, she first rose to fame during the pandemic, using her platform to spotlight Filipino cuisine and comforting cultural dishes.
Her authentic, educational, and mouthwatering videos have earned her numerous accolades, including Foodie Creator of the Year at the 2023 TikTok Awards, a 2024 Webby Award nomination, and recognition as a James Beard Award nominee. She was also named to Forbes 30 Under 30, cementing her influence as a top Filipino influencer and culinary storyteller.
3. Juri Imao (@jujumaoeats) – 2.1M followers
Juju Imao, better known as Jujumao on TikTok (3.7M followers) and JujuMaoEats on Instagram (2.1M followers), is a rising Instagram cooking influencer who’s turned his passion for food into a global sensation. Once a real estate agent, Juju gained fame for his fast-paced, visually stunning cooking videos that spotlight Filipino and Japanese cuisine.
Despite having no formal culinary training, he’s known for blending traditional Filipino recipes with international influences, often using ASMR elements to create an immersive experience. Inspired by international creators like Bayashi and Owen Han, Juju built a massive following in under two years.
4. Rose Marie Molina (@rosemarie_molina) – 137K followers
Rose Marie Molina is a Filipino influencer and young mother who has built a strong online presence through honest, heartfelt storytelling. She first captured the attention of viewers on TikTok by sharing her daily life as a teen mom and student, offering an unfiltered glimpse into her journey. Her raw and authentic content quickly resonated with audiences, sparking rapid growth in her community.
Today, Rose has amassed 1.9M TikTok followers and continues to connect with her audience through lifestyle, motherhood, and beauty content. Her posts often feature practical tips, tutorials, and personal stories that reflect the realities of young motherhood in a way that feels both relatable and empowering.
5. Yanyan De Jesus (@yanyandejesus) – 481K followers
Yanyan De Jesus is a talented Filipino dancer, choreographer, and one of the most influential social media influencers in the Philippines. With 23M followers on TikTok and 481K followers on Instagram, he rose to fame through his electrifying dance performances and creative choreography that captivate audiences worldwide.
Known for his high-energy routines set to trending tracks, Yanyan has built a vibrant online community that celebrates movement, music, and self-expression. His dynamic presence and signature style have turned him into a standout figure in the global online dance scene.
6. Ry Velasco (@ryvlsco) – 404K followers
Ry Velasco is a popular Filipino influencer, content creator, and YouTuber celebrated for her effortlessly chic style and authentic storytelling. With 404K followers on Instagram, she has built a loyal community that connects with her lifestyle, fashion, and beauty content.
From makeup tutorials and fashion hauls to travel diaries and personal vlogs, Ry’s approachable personality and stylish aesthetic have made her stand out in the world of social media influencers in the Philippines. Her ability to blend aspirational style with genuine relatability has also attracted numerous brand collaborations, cementing her status as a trusted voice in the fashion and beauty space.
7. Bella Racelis (@racelisbella) – 811K followers
Bella Racelis is a 22-year-old Filipino digital creator with a vibrant presence across multiple platforms.
Her YouTube channel offers a warm, relatable glimpse into her world, from college life updates and beauty tips to haul videos, travel vlogs, and everyday moments with friends. Her approachable personality, polished aesthetic, and authentic storytelling have helped her build a strong and loyal following.
8. Rain Matienzo (@rainmatienzo) – 26.3K followers
Rain Matienzo is a rising Filipino creator making her mark across multiple platforms. With 26.3K followers on Instagram and over 378K followers on TikTok, she’s built a growing community through her vibrant mix of beauty, health, comedy, and lifestyle content.
Known for her love of fitness, Rain often documents her runs and active lifestyle, inspiring her followers to stay motivated and embrace movement. Her adventurous personality also shines through her travel posts, where she explores new places and tries out exciting activities.
9. Denisse Sy (@denissesyy) – 47.4K followers
Denisse Sy is a Filipino content creator gaining attention for her effortlessly stylish blend of travel, beauty, and fashion. Her content strikes a balance between aspirational and relatable, making it easy for viewers to connect with her day-to-day experiences.
From GRWM videos and beauty tips to travel diaries, her posts feel personal and engaging. Whether she is sharing quick makeup routines or capturing moments from her trips, Denisse brings a light, upbeat energy that keeps her audience coming back for more.
10. Charmie Jane (@charmiejanee) – 313K followers
Charmie Jane is a Cheshire-based content creator known for her relatable and easygoing style. Her posts revolve around beauty, fashion, and snippets of daily life, all shared in a way that feels natural rather than overly curated.
She often shares simple makeup routines, outfit ideas, and everyday moments that reflect her life abroad. One thing that makes her content stand out is how she brings her brother into her videos, adding a playful and heartfelt dynamic that keeps her audience engaged.
Conclusion
From food and fashion to beauty, lifestyle, and entertainment, these creators are making their mark on the global stage. Their authentic voices, creative storytelling, and strong connections with their audiences make them powerful drivers of online culture and engagement. Whether they are sharing everyday moments or inspiring millions with their passions, they continue to shape trends and influence how content is experienced today.
For brands looking to connect with audiences through trusted voices, working with the right creators can open the door to meaningful partnerships and wider reach. If you are ready to bring your campaigns to life, GetKobe can help you find the right fit.
