Did you know that Google searches for Influencer Marketing grew 1500% over 3 Years? With the rise in popularity of digital marketing, influencer marketing has likewise experienced an increase in take up rate. In fact, influencer marketing is at the forefront of it. (The influencer marketing industry would most probably be worth 10 billion by 2020!)
Influencer marketing refers to the use of influencers to market a brand or a product/service to the online community. Influencers refer to social media users who have the ability to shape the perceptions and decisions of others online. Influencer marketing taps on existing relationships on the internet. It involves getting influencers (that have already built a certain level of trust with their followers) to market your brand.
Brands tap into this form of marketing in the hope to fulfill a few goals. Firstly, being brand awareness — the shear number of people on social media provides your brand with the platform for exposure. Secondly, to capture the interest of the intended target group — the many functions of social media provides ways to engage an audience effectively.
The Kobe Influencer Marketing Process | An Influencer Marketing Agency
Kobe is an Influencer Marketing Agency that provides alternative solutions for marketing. If you would like to know more about the behind the scenes of a digital marketing agency, this infographic breaks down the step by step process of Kobe’s campaign processes.
In conclusion, the Kobe Influencer marketing process hopes to bring brands closer to social media users. It acts as a bridge connecting both brands and their intended target audience. We hope this info-graphic helped to shed some light on our operation processes!
If you are interested to leverage on the power of influencer marketing to expand your brand, do contact us at 62555662 or @getkobe.com for more information.