Influencer marketing strategies have exploded in the digital marketing industry in recent years. Once regarded as a passing trend, the use of KOLs and influencers has proven advantageous for both parties. The most impactful marketing strategy a business or a brand can utilise to maximise consumer growth is through word of mouth, which influencer marketing is all about – essentially recreating such a strategy through the use of social media.
Whether big or small, any brands that are looking to elevate brand recognition and consumer trust should consider tapping on individuals with optimal influencing power. Hence, if you are still considering such a strategy, we have compiled a list of benefits that influencer marketing can bring to your overall promotional strategy.
Benefit #1: They improve brand awareness
Through the use of KOLs and influencer, social media consumers are able to discover more about your business, its brand, its story, and the services or products it offers. Influencer marketing has the ability to reach and position your brand on the market. Additionally, partnering with an influencer who specialises in the field you are in can help propel attention to the right group of consumers.
Benefit #2: They provide broad reach and visibility
In addition to the fact that many individuals are installing ad blockers on their devices, advertisements are not the most well-received, especially when it is a blatant adverts. Influencer marketing provides brands with the opportunity to interact with their audiences in a non “up-in-your-face” manner. With traditional advertisement mediums, there is limited reach. However, when partnering with the right influencer and KOL, and not just famous influencers, brands can effectively reach global audiences.
Benefit #3: They help brands develop authority and trust
The fundamentals behind influencer or KOL marketing are straightforward. When an influencer or KOL shares a product they use on social media, the product and its brand immediately gain credibility. Such is the power of influencer marketing. Hence, if your brand is able to partner with an individual with industry authority, you can be assured that the individual will be able to help your brand in the right direction.
Benefit #4: They are able to effortlessly direct purchasing decisions and reach your targeted audience
In today’s society, more consumers are turning to influencers for the latest trends and suggestions on services and products they should get. With that trend continuing to grow, so is your brand’s potential to reach your desired audiences. If you are looking to increase sales efficiently, influencer marketing is the way to go!
Benefit #5: They connect brands to millennials and gen z consumers
In a digital-first world where millennials and Gen Zs are mostly found, attracting such a group of audiences can bring immense value to your business and invaluable access to the world’s most profitable group of people.
Benefit #6: They provide long-term solutions
Influencer marketing is a long-term investment. Do not expect to witness a sudden jump in sales just from a single post. Brands should understand that influencer marketing is a long-term strategy based on the fundamentals of building relationships. By creating a good rapport with your partnered influencer, you can be assured they will replicate the same relationship with their followers, aka your consumers.
Like every marketing strategy available, influencer marketing involves proper planning and resource allocation. The more influential the KOL or influencer is, the more expensive the partnership might be, but you can also be assured that you will get better results. That is why companies should utilise such a strategy in order to stand out.