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MarketersSearch Engine Optimisation

How to Increase Your Google Ranking with Influencer Marketing SEO

By December 2, 2018October 30th, 2019No Comments

Instagram influencer search engine

Perfect your seo influencer specifically for instagram influencer search engine. Influencer marketing seo requires a lot of time and commitment. Influencer Marketing SEO has a lot of benefits to offer to your company. Yet many businesses fail to leverage their influencer marketing strategies to improve their search rankings. 

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Here are a few ideas to help you with influencer marketing  SEO to improve your ranking position.

  1. Increase Backlinks

Search engines are always changing their algorithms to filter out junk posts. Hence, backlinks are a critical component of any SEO strategy. Depending upon the quality of your link profile, search engines will determine your rankings. It’s imperative, then, to have natural links to your site or blog in order to boost it in search results.

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The easiest way to generate these is to ask influencers to share your links in an organic and content-rich fashion. Seeing as influencers frequently talk about your brand or product on social media, it’s easy for them to do so. Search engines treat these kinds of link mentions as high-quality. Consequently, this will improve your search rankings.

  1. Produce Creatively New Content

Not the easiest of tasks, but content creation is an essential part of improving search rankings. Search engines consider content freshness, keyword usage, and the quality and quantity of shares to determine rankings. Ultimately, the amount of unique content you create impacts where your brand ranks in search results.

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In fact, in a study, 96% of the respondents claimed to want more content from industry thought leaders. It can take the form of guest posting, product reviews, or better yet, a social media takeover campaign. Here, businesses give influencers access to their social media account to post on their behalf.

  1. Boost Brand Visibility and Engagement

Blog posts are the most popular form of content marketing, used by more than 80% of marketers. Clearly then, there’s a lot of content out there, which makes it a herculean task for you to get your content to stand out.

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The lack of consumer engagement will have an adverse effect on your search rankings. The more you’re able to engage your audience, the more traffic you’ll see on your website. Your influencers can be the key to improving your engagement rates, thereby improving brand’s visibility and transparency.

Key Note Points

With influencer marketing platforms you can easily track how your influencer campaigns are performing alongside your other digital activities. This will allow you to check on the performance of your influencer’s content so you can better evaluate the ROI of the collaboration.

 

The important thing is search engines take note of online chatter about trending content. With enough shares, they’ll start to prioritize your content over others, preventing it from becoming a needle in a haystack. What better way is there to rise through the ranks?