It has been found in recent studies that the younger generation is a lot more exposed and knowledgeable about ads, so much so that they…
Team KobeSeptember 8, 2021
The Salient Blog
Company news & random thoughts
TikTok has taken over the world ever since the app was released, including in Indonesia. Many Indonesian KOLs and content creators became overnight Internet sensations…
Team KobeAugust 27, 2021
TikTok is among the most commonly used social media platforms that Malaysians use. Hence, it is the best friend every brand and marketer should make…
Team KobeAugust 26, 2021
Instagram - where a community of a billion users gathers. It is the place to connect with people and things that we love, especially for…
Team KobeAugust 20, 2021
Are you a brand looking to enter the Philippines market? Or perhaps you are just an individual interested in knowing some of their influencers. Well,…
Team KobeAugust 14, 2021
With over a billion users, TikTok is now one of the biggest social media platforms today. It is the platform that started the short-form video…
Team KobeAugust 14, 2021
Ever since the pandemic hit our shores and our nation was forced into lockdown, consumers have turned to a host of digital platforms to meet…
Team KobeAugust 6, 2021
The first step to understanding influencer marketing is to firstly understand influencers and their role. Influencers are defined to be "people who have the power…
Team KobeAugust 4, 2021
As of April 2021, there are 4.33 billion active social media users worldwide. A large number of consumers on social media has led to the…
Team KobeJuly 31, 2021