Social media isn’t just a part of life for Generation Z—it is life. Born between the mid-1990s and early 2010s, Gen Z has never known…
Team KobeJuly 9, 2025
The Salient Blog
Company news & random thoughts
Influencer Agency Award of the Year 2025 We’re thrilled to share that we’ve been named “Influencer Agency of the Year” for the 6th consecutive year…
Team KobeJuly 2, 2025
If you’ve spent any time on TikTok in Singapore, chances are high that you’ve stumbled across a video of someone dancing, ranting, or making a…
Team KobeJuly 1, 2025
The whispers have grown louder in marketing circles: "Is influencer marketing dead?" Once hailed as the golden child of digital strategy, connecting brands with vast…
Team KobeJune 30, 2025
In today's hyper-competitive digital landscape, simply launching a new product or opening a new store isn't enough; brands need to generate genuine excitement and conversation…
Team KobeJune 24, 2025
In China's dynamic digital landscape, Xiaohongshu (Little Red Book/REDNote) is crucial for brands. This social commerce platform blends lifestyle sharing, e-commerce, and user-generated content (UGC).…
Team KobeJune 23, 2025
The digital marketplace in Southeast Asia is a bustling arena, with new platforms constantly vying for attention. Amidst this vibrant landscape, TikTok, renowned for its…
Team KobeJune 17, 2025
Ever wanted to tune into climate news but didn’t like to hear just bad news? For Qiyun Woo—aka @theweirdandwild—the answer lies in colour, creativity, and…
Team KobeJune 17, 2025
In Singapore’s competitive food and beverage scene, standing out requires more than just great products — it demands authentic connections and engaging stories that resonate…
Team KobeJune 11, 2025