Let’s be real: Instagram can be a dumpster fire, but it’s also a goldmine for inspiration—especially when you’re knee-deep in diapers and desperate for proof…
Team KobeJune 2, 2025
The Salient Blog
Company news & random thoughts
Influencer Marketing ROI Singapore: How to Measure and Maximize Your Returns In today’s digital-first world, influencer marketing has become an essential strategy for brands looking…
Team KobeJune 2, 2025
Who says grandparents can’t be TikTok famous? Meet Ian Thio, a 21-year-old Singaporean content creator, and his 82-year-old grandmother, Ong Siew Hoon—a duo redefining family…
Team KobeMay 27, 2025
Meet Charlotte Mei de Drouas: a French-Chinese nutritionist, presenter, and sustainability advocate sprinkling her magic across Singapore. With a mission to simplify nutrition science and…
Team KobeMay 13, 2025
Crystals aren’t just sparkly decor—they’re tools for mindfulness, self-care, and personal growth, thanks to a wave of modern influencers blending ancient wisdom with lifestyle flair.…
Team KobeMay 5, 2025
The best Instagram content is the result of a well-thought-out Instagram content strategy. While the flawless, picture-perfect images often seen on Instagram make content creation…
Team KobeApril 15, 2025
Meet Mi Di (aka Midiforreal or 米爷) – the Shenzhen-born, Singapore-based content creator who’s equal parts relatable, hilarious, and real. With over 13 years of…
Team KobeApril 8, 2025
For businesses looking to boost brand awareness and engagement, influencer marketing in Singapore presents a powerful opportunity. Many brands collaborate with an influencer marketing agency…
Team KobeApril 4, 2025
If you’ve scrolled through TikTok or Instagram lately, you’ve probably encountered Bobby Saputra—the sunglasses-wearing, yacht-hopping, self-proclaimed “heir to Asia’s seventh richest man” who flaunts a…
Team KobeApril 1, 2025