Travel blogging is one of the most popular forms of online content these days. Hundreds and thousands of people around the globe regularly tune in to their favourite content creators to check out the various beautiful places and cultures featured in their videos.
Moreover, with concerns still looming over the pandemic, many people are still hesitant about travelling abroad. Instead, they prefer to live out their travel fantasies by viewing these related contents. Therefore, it is not surprising that travel blogging has become a thriving career option for many over the recent years.
Plenty of travel influencers have managed to build a reputable following by sharing their travel experience with their followers, who prefer the interactive nature of these contents compared to a travel variety show shown on TV. If you are also interested in travel content, let us share six of the most widely followed and admired female travel influencers whose social media feed will surely delight you with plenty of informative content.
Travel influencer: #1. Nellie Huang
Nellie Huang (@wildjunket) is a Singaporean adventure travel blogger who has been documenting her trips on the internet since 2008. Her travel blog website, “WildJunket,” is critically acclaimed and has been widely praised for inspiring others to set out on their own unique adventures.
Her Instagram feed is also filled with magnificent photos of all the places she has ever visited. Currently, Nellie has more than 16,000 Instagram followers, and she has already been to 142 countries, which is no small feat.
Travel influencer: #2. Tina Nguyen
Who says you can’t travel while having a full-time job? Tina Nguyen is a full-fledged engineer and a travel influencer, proving that you can actually achieve that ideal balance. Tina (@postcardsfrom.tina) loves visiting new places during her free time and documenting her trips online.
She also maintains and curates her own blog, where she writes about her travel experiences and provides her followers with detailed guidelines about the places she has visited. At present, Tina has already amassed more than 20,000 followers on Instagram, and her social media account is filled with captivating photos of the various landscapes she has visited.
Travel influencer: #3. Melissa Hie
For those who love travel content that features mouth-watering food, Melissa Hie (@girleatworld) is the travel influencer to follow. Melissa is an Indonesia-born travel blogger who is genuinely a global-gallivanting foodie, with her various food posts garnering her over 349,000 followers on Instagram. No matter where she goes, she is sure to share the various Instagrammable food she has sampled with her followers.
Most of Melissa’s posts on social media are the definition of “food porn”, showcasing snapped pictures of her appetising foods and drinks, which are set against the various gorgeous sceneries and famous landmarks featured around the world. She usually captions her posts with descriptions of her foods, as well as their history and cultural significance.
Travel influencer: #4. Laureen Uy
Laureen Uy (@laureen) is a Filipina influencer and blogger who combines travelling with fashion. She is renowned for her chic and elegant style that manifests in the outfits she wears. Just like her sister Liz Uy, who is a celebrity stylist, Laureen also has an extensive background in the fashion industry. So, it is not surprising to find that Laureen knows how to strike a pose, given how aesthetically pleasing her photos are, especially those that feature her jet-setting around the world. Her 1,000,000 followers further demonstrate the influence and reach she has.
Travel influencer: #5. Jessie Chen
Jessie Chen (@lostwithjess) is an American-born Chinese travel blogger popular for her sustainable and environmentally-conscious adventure trips. Compared to the other travel influencers, Jessie seeks to encourage her followers to travel sustainably and educate others about the state of the earth. Most of her social media posts feature the beauty of nature, such as mountains, beaches, and deserts. At present, Jessie has amassed over 15,000 followers and travelled to over 28 different countries.
Travel influencer: #6. Alexis Toh
If you are into travel content that features vibrant and stunning colours, the Alexis Toh (@alexisjetsets) is the ideal travel influencer to follow. Alexis is a native Singaporean who loves going on solo trips to experience and document wonderful places and delicious foods. Her daring solo adventures have struck a chord with her audience, allowing her to garner over 81,000 followers.
Alexis is also a travel blogger and a food writer who is widely known for her incredibly aesthetic social media posts. She usually features brightly coloured buildings, murals, lights, and foliages as backdrops for her impressive photos. Aside from sharing her travel pictures, Alexis also shares stories and information on her travel blog – Alexis Jetsets – to aid her followers should they wish to visit the countries featured in her content.
Travelling carries multiple meanings for different people. Some travel to find oneself, while others travel to escape their mundane life. For these influencers, travel is part of their identity. They are passionate about the world and what they do, which is reflected in the travel content they have produced.
However, the niches they fulfil do differ – some focus more on the beauty of Mother Nature, while others prefer to share the country’s culture. As such, the travel influencer that appeals the most to you will likely depend on what you are interested in in your travel content.
This logic can also be applied to those looking for the ideal travel influencer to promote their travel campaigns. Identifying a key opinion leader who possesses the right traits goes a long way to ensuring your marketing efforts’ success. So If you are struggling to find an influencer who best fits your brand, let us help you with your search. At Kobe Global Technologies, we are a reputable influencer marketing agency that utilises AI-driven technology to provide you with your ideal influencer.
*The respective pictures in this article do not belong to Kobe Global Technologies*