Have a scroll through Instagram long enough, and you will likely come across Shirli Ling. She is warm, outspoken, unfiltered and deeply human. Many know…
Team KobeJanuary 12, 2026
The Salient Blog
Company news & random thoughts
Influence today isn’t about shouting the loudest or chasing every trend. It’s about presence, perspective, and knowing how to connect. In Singapore’s fast-moving digital scene,…
Team KobeJanuary 8, 2026
Scroll through social media today, and you will notice something interesting. The creators driving the most meaningful conversations are not always the ones with millions…
Team KobeJanuary 5, 2026
Love, creativity, and great content; some couples just have it all. As influencer marketing continues to evolve, duo creators are leading the way with chemistry…
Team KobeDecember 22, 2025
Zermatt Neo is a name that resonates in the world of competitive eating, but there’s much more to this social media influencer from Singapore than…
Team KobeDecember 15, 2025
TikTok has rapidly evolved from a short-form entertainment app into one of Singapore’s most powerful e-commerce engines. As social commerce grows, live shopping has become…
Team KobeDecember 8, 2025
Christabel Chua, better known by her Instagram handle @bellywellyjelly, is one of the most recognisable lifestyle creators in Singapore. With her aesthetic feed, heartfelt captions,…
Team KobeDecember 2, 2025
Social media feeds are no longer built around who you follow. Platforms are pivoting to an interest graph, serving content based on what you like,…
Team KobeNovember 17, 2025
Debbie Soon Rui Yi, better known simply as Debbie Soon, may be widely recognised as JianHao Tan’s wife, but there’s a lot more to her…
Team KobeNovember 17, 2025