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In the world of TikTok, everyone dreams of having their videos go viral. While it may seem like a stroke of luck, there’s a method to go viral with TikTok hashtags. One of the most powerful tools at your disposal is using the right hashtags. In this article, we’ll explore the secrets of crafting TikTok content that can skyrocket in popularity, all while keeping things simple and user-friendly.

TikTok Strategy #1: Harness the Magic of Trending Hashtags

Firstly, to get your content noticed, you need to jump on the bandwagon. Trending hashtags are like the pulse of TikTok. They’re the hot topics that everyone is talking about. By using trending hashtags, your video becomes part of a larger conversation. While you are coming up with your TikTok campaign, conduct a brainstorming session with your team to identify what are the current trends and trending TikTok hashtags. Once you have that, weave in your Tiktok campaign ideas to align with the trends, making the video as relevant as possible to your target audience.

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TikTok Strategy #2: Create Unique and Relatable Content

Second, your content should resonate with your audience. Audiences are drawn to content that speaks to their interests and experiences. People love videos that they can relate to or find entertaining. So, get creative! Tell a story, share a useful tip, or simply make them laugh. Relatable content has a better chance of going viral. In Kobe, we use A.U.D.I framework to guide our thought process when it comes to creating an influencer marketing TikTok campaign for our client’s audiences.

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TikTok Strategy #3: Keep It Short and Sweet

Thirdly, TikTok’s charm lies in its brevity. Short videos are more likely to hold your audience’s attention. So, your message should be clear and concise. Usually, short and interesting videos captivate viewers. Aim for a video length of 15 to 60 seconds. This keeps viewers engaged and increases the chances of your content being shared.

TikTok Strategy #4: Add a Dash of Surprise

Fourthly, incorporate an element of surprise or unpredictability into your videos. Unexpected twists intrigue viewers. This keeps your audience engaged and encourages them to watch your video until the end. It could be an unexpected punchline, a sudden change in scenery, or a surprising reveal.

TikTok Strategy #5: Engage with Your Audience

Then, interacting with your viewers can make a huge difference. Audiences are more likely to engage with creators who respond to comments. When people comment on your videos, take the time to respond. This builds a sense of community and encourages more people to engage with your content.

TikTok Strategy #6: Experiment and Learn

Finally, remember that not every video will go viral. It’s okay to experiment and learn from your results. Lessons are learned from each video’s performance. Keep an eye on your video analytics, understand what works and what doesn’t, and adjust your strategy accordingly.

In conclusion, TikTok is a platform where anyone can become a viral sensation. By using trending hashtags, creating relatable content, keeping it short, adding surprises, engaging with your audience, and learning from your experiences, you can increase your chances of going viral on TikTok. If you want to learn more about TikTok marketing or TikTok strategy to cater to your brand, schedule a quick 30-minute consultation with us here.