Singapore’s food scene is a vibrant melting pot of cultures, flavours, and unforgettable dining experiences—and at the heart of it all are the food influencers and bloggers who bring it to life. From hidden hawker gems to the trendiest new openings, these tastemakers turn everyday meals into crave-worthy discoveries. With their mouthwatering content and sharp eye for what’s trending, they’re not just sharing where to eat—they’re driving conversations, shaping food culture, and playing a key role in KOL marketing.
If you’re looking for your next great bite or want to elevate your brand’s presence in the F&B world, these 10 food influencers and bloggers in Singapore are the ones to watch.
1. Seth Lui (@sethluicious) – 227K Followers
Seth Liu, better known by his Instagram handle @sethluicious, is a standout in Singapore’s food blogging scene. With a loyal following of 227K, he’s built a reputation for capturing the soul of the city’s culinary landscape—one delicious post at a time. From humble hawker fare to elegant fine dining, Seth’s feed is a visual feast of high-quality photography and thoughtful reviews that bring each dish to life. His ability to showcase both flavour and atmosphere makes @sethluicious a go-to account for anyone hungry to explore Singapore’s vibrant food culture.
2. Christine A.D (@foodirectory.sg) – 101K Followers
Christine A.D., the voice behind @foodirectory.sg, has carved out a niche as one of Singapore’s go-to food guides. With over 101K followers, her account serves as a vibrant directory of the city’s diverse dining scene—featuring everything from mouthwatering street food to elegant restaurant fare. Christine’s crisp photography and detailed reviews capture not just the dishes, but the full dining experience. Her passion for food and knack for uncovering hidden gems make @foodirectory.sg an essential follow for anyone eager to explore what Singapore has to offer, one bite at a time.
3. Derrick Tan (@sgfoodonfoot) – 79K Followers
Derrick Tan, the creator of @sgfoodonfoot, brings a refreshingly down-to-earth voice to Singapore’s food scene. With 79K followers, his account stands out for its honest reviews, approachable tone, and focus on accessible eats—often spotlighting hidden gems conveniently located near MRT stations. Derrick’s knack for storytelling and his genuine love for good food (without the frills) have made him the social media influencer in Singapore to follow for everyday foodies seeking delicious, no-fuss recommendations.
4. Chef Bob (@chefbob.sg) – 109K followers
Shahrizal Salleh, popularly known as Chef Bob, is a well-known Singaporean chef, food and travel content creator, and entrepreneur. He’s famous for his engaging cooking shows, travelogues, and popular YouTube channel. Beyond sharing delicious recipes, Chef Bob is the founder of Bobmi, an F&B business specialising in Indonesian-style noodles. His inspiring weight loss journey—shedding 95kg in two years—adds a powerful personal touch to his content, motivating followers to embrace healthier lifestyles alongside great food.
5. Aiken Chia (@aikenchia) – 164K Followers
Aiken Chia has captured the attention of 164K followers with his energetic presence and bold, eye-catching content. His feed is a dynamic mix of trending hotspots and beloved local favourites, all delivered with his signature flair and personality. From vibrant food visuals to witty commentary, Aiken brings every dining experience to life in a way that’s both entertaining and informative.
6. Yong Wei Kai (@sgcafehopping) – 70.3K Followers
If you’re a fan of coffee, brunch, and beautifully curated café spaces, @sgcafehopping by Yong Wei Kai is your go-to guide. With 70.3K followers, Yong has made it his mission to uncover Singapore’s most charming cafés—spotlighting artisanal brews, decadent pastries, and inviting interiors. His content is not only visually stunning but also rich in detail, capturing the full café experience from cup to ambience. With a keen eye for aesthetics and a deep appreciation for café culture, Yong’s account is a must-follow for café lovers and weekend explorers alike.
7. Mark Ong (@makoeats) – 42.1K Followers
Mark Ong, the face behind @makoeats, serves up a vibrant mix of mouthwatering food photography and honest, down-to-earth reviews to his 42.1K followers. His feed is a visual celebration of both beloved local eats and exciting international finds—beautifully shot and thoughtfully curated. Mark’s approachable tone and genuine enthusiasm make his content both relatable and informative, helping food lovers discover everything from comforting classics to bold new flavours.
8. Clara (@explodingbelly) – 112K Followers
Clara, the creative force behind @explodingbelly, brings vibrant energy and a fresh perspective to Singapore’s food blogging scene. With 112K followers, her lively and colourful posts showcase everything from the hottest new eateries to cherished local favourites. Clara’s enthusiastic and detailed reviews go beyond the plate, capturing the full vibe of each dining experience. Her passion and authenticity make @explodingbelly a must-follow for anyone eager to uncover exciting culinary adventures across the city.
9. Maureen Ow (@misstamchiak) – 225K Followers
Maureen Ow, widely known as @misstamchiak, stands out as one of the top food bloggers in Singapore with an impressive following of 225K. Renowned for her thorough and well-researched reviews, Maureen covers everything from beloved street food stalls to upscale dining experiences. Her professional approach and detailed insights offer a deep dive into Singapore’s rich and diverse food scene. As one of the most respected voices among food bloggers in Singapore, her account is essential for anyone serious about discovering the city’s culinary gems.
10. Dr Leslie Tay (@ieatishootipost) – 175K Followers
Dr Leslie Tay, the face behind @ieatishootipost, is one of the most respected food influencers in Singapore with a dedicated following of 175K. Known for his in-depth reviews and deep knowledge of local cuisine, Dr Tay showcases a perfect blend of traditional favourites and modern dining experiences. His detailed insights and genuine passion for Singapore’s food culture make his account an invaluable resource for anyone looking to explore the city’s culinary landscape through the eyes of one of the top food influencers in Singapore.
Conclusion
Following these top food influencers and bloggers in Singapore is the best way to stay inspired and in the know about the vibrant and ever-evolving local food scene. With their unique perspectives and captivating content, they bring everything from hidden local gems to upscale gourmet experiences right to your feed.
For brands eager to tap into the power of KOL marketing, GetKobe offers a robust influencer marketing platform that connects you with influencers across all tiers, helping you amplify your brand’s reach and impact.
Get in touch with GetKobe today to discover how we can support your marketing goals and make a real splash in Singapore’s dynamic food industry!
