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Top Fashionable Local Lifestyle Female Influencer To FollowWith their experience in influencing their followers, plus their elegant sense of fashion and exceptionally attractive features, our lifestyle female influencers in Singapore are going to be of significant help to businesses and brands looking to enter our local market.

Not only have these women in this list succeeded in gathering a significant fan-following, but they have also created their own unique style that is a vital asset in the world of business marketing.

Without further ado, if you are a brand that is targeting the female community in Singapore, then look no further as we compile some of the top fashionable local lifestyle female influencers that you should consider on your immediate radar.

1. Willabelle Ong

Willabelle Ong

With approximately 336K followers on Instagram, Willabelle Ong is a social media influencer and professional fashion blogger. Her written publications have been recognised by global publications, such as The New York Times and Harper’s Bazaar. Not only that, she has also collaborated with many iconic fashion brands, such as Louis Vuitton, Dior, Franck Muller, and Tod’s. Apart from sharing fashion-related content, Willabelle also shares a look into her life as a mother.

2. Aurelia Hathaway

Aurelia Hathaway

With over 270K followers on Instagram, Aurelia Hathaway, professionally known as Aurelia Ng, is a multi-talented local social media personality and content creator. With her charismatic personality and amazing figure, she initially debuted as a model, appearing in several TV shows and commercials. She has since walked down a different path, educating her followers with entertaining and creative content, ranging from lifestyle vlogs to fashion tips and beauty tutorials. On top of her huge online presence, Aurelia has ventured into entrepreneurship, launching her own beauty product line, which has gained popularity among females in Singapore.

3. Novita Lam

Novita Lam

With over 330K followers on Instagram, Novita Lam is an Indonesian-born Chinese lifestyle and beauty influencer. Apart from sharing aesthetic travel photos, she is known among her followers for her fitness and beauty tips. Most brands that have collaborated with her are fitness-related, such as Myprotein, Adidas, and Under Armour. In 2021, as countries were slowly opening up their borders after the pandemic, she was featured in the local newspaper as one of the few individuals, not only from Singapore but also from Asia, to visit Germany under the VTL scheme.

4. Eunice Annabel Lim

Eunice Annabel LimOne of the OG in Singapore’s blogging community, Eunice Annabel Lim, was once one of Singapore’s most prominent lifestyle bloggers. During her blogging days, she frequently shared content ranging from topics such as acting, modelling, beauty, lifestyle, and relationships. However, she has since transitioned to working for Singapore Airlines as an air stewardess. While she might not be as active as before, she still shares various lifestyle content with her 170K followers, showing snippets into her life as a newlywed as well as various OOTDs. She has also worked with brands such as Elly Sage and Vogue Avenue.

5. Xin Lin Khaw

Xin Lin KhawActress, social media influencer, blogger, content creator, you name it, she does it. Xin Lin Khaw is a multifaceted individual with over 166K followers on Instagram. Her Instagram feed is filled with well-taken travel photos as well as various lifestyle, beauty, and fashion tips. Her blog and YouTube are reserved for documenting her personal life, which usually involves being with her husband, whom she tied the knot within 2022. Among her fans, she is known to be a regular partner with brands such as KrisShopOwndays, and Shiseido.


Whether you are a brand looking to expand into the local scene or a female individual looking to get some lifestyle and fashion inspiration, these five famous influencers certainly would not disappoint you with their content.

Putting aside any misconceptions or myths about influencers that you might have come across before, a brand that prioritises remaining connected with its audiences is bound to benefit from having a strong influencer marketing strategy. With that being said, Kobe offers an extensive influencer marketing platform that you can tap into.

If you have ever thought of engaging influencers and KOLs to help with the promotion of your brand, then hesitate no more. Contact us to find out more!