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TikTok Advertising: How You Can Utilise It For Your BusinessNowadays, in order to catch up with the new age of digital marketing, you have to be knowledgeable about how different social media platforms work for your brand. One particularly famous platform used in various business advertising is the increasingly popular TikTok.

The platform grew massive after five years since its launch back in 2016. The users also became generationally diverse as the years went by, becoming inclusive and used by any age. Therefore, it is an excellent platform to look into if you want to get your brand or business recognition and connect with a more extensive engagement.

This article will focus on how you can utilise TikTok advertising to benefit your brand or business.

Is TikTok advertising suitable for your brand?

Large companies like Nike and Samsung have already jumped into the TikTok advertising trend. Their launches have been relatively successful marketing campaigns. However, it is essential to note that these companies have already made a name for themselves in the market and are now mainstream.

Still, TikTok offers marketing options that you can creatively tailor for your brand. The video platform has proven effective in reaching new audiences and leads, even for smaller businesses. Therefore, if you want to explore a new creative marketing strategy for your brand, TikTok is the best option. Here are things you need to consider when joining the platform:

Utilising TikTok for your business: #1. Do your homework first

Before jumping into the video platform, you have to research how to target your niche and specific market. Since TikTok’s audience is incredibly diverse, it will be a challenge to reach your audience without knowing the fundamentals of TikTok marketing. As such, be knowledgeable on hashtags and captions relevant to your brand and content that would appeal to your target market.

Utilising TikTok for your business: #2. Create valuable content

Creating valuable content that is bespoke to your target audience is crucial to capturing your target market’s attention – something that would interest them or generally offer possible solutions to a problem.

Even partaking in various challenges and hopping on trends has been deemed beneficial for companies. Effective TikTok advertising content drives to inspire, entertain, and, more importantly, engage.

Utilising TikTok for your business: #3. TikTok influencers for your brand

You must partner with the right influencer to efficiently utilise marketing. Partnering with TikTok influencers that fit your niche can help you boost your reach and connect your brand to your target market.

For instance, if your business is a clothing shop, it would be best to partner with fashion influencers. However, if you are unsure how and where you can find the right social influencer for your brand, consider an influencer marketing agency, as they will be able to help you.


TikTok undoubtedly became one of the biggest platforms used by businesses for marketing, big or small. The video platform allows its users to be more genuine and create engaging content. Therefore, if you plan to take your business advertising to the next level, TikTok is the social media platform for you.