Key Takeaways

• Deepavali content can take in many forms. From festive looks and food discoveries to family moments and humour, there are plenty of ways brands can join the celebration.
• The biggest creator isn’t always the best fit. Look beyond follower count and consider their audience, content style and how naturally they fit your campaign.
• Keep the cultural connection genuine. Give creators room to bring their own experiences and perspective into the content.
• Match the creator to the campaign idea. Fashion creators can inspire festive looks, while food, comedy or family creators can tell a completely different side of Deepavali.
• Start planning early to avoid rushing the campaign. Starting around 2–3 months ahead gives brands more time to find the right creators, shape the idea and create content without rushing.

Deepavali is a time to celebrate culture, traditions and the moments that bring people together. And with so many Indian creators in Singapore sharing fashion, food, humour, family life and culture in their own way, there are plenty of voices brands can discover ahead of the festive season.

With Deepavali coming up this November, now is also a good time for brands to start thinking about their festive campaigns and the creators who can help bring those ideas to life in a way that feels natural and relevant.

So, whether you’re planning a Deepavali campaign or simply looking to discover new faces, here are some Indian creators in Singapore to have on your radar across 5 different content niches on Instagram and TikTok.

1. Fashion & Beauty – Bring Deepavali looks to life 👗

From beauty looks to outfit inspiration, these creators bring their own style and personality to Singapore’s fashion and beauty space.

Sherrin (@sherrinxoxo)

Fashion, beauty and everyday lifestyle come together through outfit inspiration, beauty looks and personal moments. Her style-led content gives brands plenty of room to explore festive fashion and beauty in a natural way.

Sahur Saleim (@sahursart)

Bold makeup looks and a distinctive personal style sit at the heart of her content. As an award-winning makeup artist and beauty entrepreneur, she also brings professional beauty expertise into the content she creates.

Leena Subramanian (@leenunu)

Blending Tamil and English across her content, she shares beauty, fashion and lifestyle through a bilingual lens. This mix gives her content a strong cultural connection while still feeling current and relatable.

2. Food –  Bring people together 🍛

Food is naturally a big part of any festive celebration. These creators make discovering what and where to eat a little more entertaining.

Boblet (@boblet01)

Food reviews come with a playful twist through his humorous and recognisable voiceovers. Beyond simply recommending what to eat, his personality makes the discovery itself part of the entertainment.

Idris (@idris.explores)

From food finds to places worth checking out, his content makes discovering Singapore feel easy and approachable. The casual recommendation style also gives his content a more personal feel.

Singai Tamizhan (@singai_tamizhan)

Food discoveries and local experiences are shared through a perspective connected to Singapore’s Tamil community. This makes his content especially relevant when food, culture and community come together.

3. Lifestyle & Culture – Tell stories that feel personal 🪔

From everyday experiences to entertainment and cultural moments, these creators showcase different sides of life and culture in Singapore.

Ian Jeevan (@ianjeevan)

Relatable storytelling and POV-style content turn everyday experiences into entertainment. His content taps into situations and observations that feel familiar to a Singapore audience.

Rathi Menon (@rathi_menon)

Shares a mix of fashion, beauty and everyday experiences make up much of her lifestyle content, with personality coming through naturally. Her content feels personal rather than overly polished, which helps everyday moments come through naturally.

Suthasini Rajenderan (@suthasini0_0)

Relatable experiences, fashion and cultural moments all find a place in her lifestyle and entertainment content. The variety allows her personality to come through across different types of everyday content.

Rishitha (@devilwearsbata)

Family, culture and everyday experiences become the inspiration for relatable comedy and POV content. Alongside the humour, she also shares lifestyle and travel moments that show another side of her personality.

4. Comedy & Entertainment – Make the festive moment relatable and fun 😂

From family dynamics to familiar cultural moments, these creators turn everyday experiences into content that gets people laughing and relating.

Avi Dixit (@avidixit10)

Indian and Asian family dynamics become the starting point for comedy skits that feel instantly familiar. From parent-child moments to cultural experiences, everyday situations are turned into relatable entertainment.

Ebi Shankara (@ebishankara)

A familiar face in Singapore’s entertainment scene, bringing together hosting, music, humour and cultural experiences.

5. Family & Parenting – Celebrate the moments that bring families together 👪

Family is a big part of Deepavali, making family-focused creators another space for brands to explore when the campaign idea calls for it.

Varman Chandra Mohan (@varman.official)

A father of two sharing his parenthood journey and everyday family life. The focus on real family moments gives his content a relatable angle for family-led storytelling.

Naomi Valambal Krishnan (@Naomivalambalkrishnan)

Everyday family moments and personal experiences shape much of her lifestyle content. Her family-focused approach offers a natural touch into the moments and relationships that matter at home.

Finding the right creator and niche for your Deepavali campaign

There’s no one-size-fits-all creator for a Deepavali campaign. From fashion and food to comedy, culture and family, each creator brings a different way to connect with audiences and celebrate the festive season.

For brands, the key is finding Indian creators in Singapore whose content, personality and audience naturally align with your campaign, rather than choosing based on follower count alone.

For brands planning ahead for Deepavali,, now is a good time to start discovering creators, shaping your campaign ideas and building collaborations that feel relevant to both the brand and the celebration.

And if you’re still figuring out where to start, KOBE can help you find the right creators and turn that match into a campaign that connects.

FAQs

1. How do I choose the right Indian creators in Singapore for a Deepavali campaign?

Start with your campaign objective and target audience. Then, look for creators whose niche, content style and audience naturally align with what your brand wants to communicate.

2. What types of creators can brands work with for Deepavali?

Brands can explore creators across fashion, beauty, food, lifestyle, culture, comedy and family content. The right niche depends on the story your campaign wants to tell.

3. When should brands start planning a Deepavali influencer campaign?

Ideally, brands should start planning 2–3 months before Deepavali. This gives enough time for creator sourcing, outreach, content planning, production and approvals. Larger campaigns may need even more lead time.

4. Should brands only work with Indian creators for Deepavali campaigns?

It depends on the campaign. However, working with creators who have a genuine connection to the celebration can also help to bring cultural context and personal experiences into the content.

5. How can KOBE help with a Deepavali influencer campaign?

KOBE can help brands discover relevant creators, match them to campaign objectives and develop influencer campaigns that connect with the right audiences.