Most people know Annette Lee as the woman behind Chantelle Tiffany Koh, Singapore’s fictitious self-proclaimed “most famous influencer” — all designer references, mangled English, and spectacular obliviousness. The character went viral, got shared endlessly, and even landed Annette in a room interviewing real Korean celebrities including Yoo Jae-suk and Lee Kwang-soo, who played along with the joke beautifully. But behind the persona is someone whose creative range goes far deeper than any single character she has ever played.
Annette Rochelle Lee was born in 1992 and grew up with an early love for storytelling. She taught herself guitar from the age of 12, started writing songs at 15, and went on to study digital filmmaking at Nanyang Technological University’s School of Art, Design and Media. Her student short films were not just university projects — Graduation represented Singapore at the Hong Kong International Mobile Film Awards and won Best Art Direction at the Singapore Short Film Awards, while her thesis film Keep Mum earned her a Best Director nomination at the National Youth Film Awards. She had a clear voice and a clear direction long before most people had heard of her.
The SGAG years
Annette joined SGAG in 2015 after the platform came across her blog, where she had been drawing comics and writing about what she called her “fleeting existence.” She started out behind the camera but quickly moved in front of it, creating the ditzy, bespectacled character Sue-Ann for the platform’s comedy sketches. She stayed for five years, building an audience and sharpening her craft, before leaving in 2020 to pursue her own work with more creative freedom.
It was the right move. Her own platform gave her the space to develop the characters and formats that would become her signature, including Chantelle and Auntie Susan from her Asian Parent Tings series. She also teamed up with musician Benjamin Kheng for The Ann and Ben Show, which produced The Caifan Song in 2021, a parody of ordering cai png that she has described as her proudest achievement. It became her breakout moment, the kind of content that travels organically because it is rooted in something genuinely recognisable. Singapore’s broader creator landscape has produced many voices like hers — you can get a sense of that range in this look at female creators worth following.
A Forbes list and a film
In 2022, Annette was listed on Forbes Asia’s 30 Under 30, recognition that felt less like a surprise and more like confirmation of something her audience already knew. She had been building something real for years, and the list simply put a name to it.
Then came the bigger leap. After a conversation with filmmaker Anthony Chen at a work event in 2022, the seed of an idea took root. By 2025, Annette was writing the screenplay for her debut feature film. By May 2026, Dream Stall was in cinemas.
The film follows Enya, a high-achieving university graduate who takes over her family’s bak kut teh stall after her father decides to shut it down. It is a bilingual drama-comedy that tackles something Annette has clearly thought deeply about: what it actually means to succeed in a society as pragmatic and goal-driven as Singapore’s. She wrote it, directed it, and starred in it, alongside an impressive cast that included Mark Lee, Ya Hui, Xixi Lim, Xander Pang, and cameos from Jack Neo and Hossan Leong. She also wrote two original songs for the film.
The reviews were warm. One critic described it as “warm, funny and unmistakably sincere,” noting that you could feel how much the project meant to her in every scene. When a small number of viewers expressed dissatisfaction, Annette did something characteristically bold — she held a public feedback and refund session at *SCAPE, inviting anyone who felt they had wasted their time to come and tell her so directly. Twelve people showed up. One requested a refund. The session said a great deal about her confidence in the work and her genuine belief in Singapore’s local film scene.
More than a content creator
What makes Annette’s story compelling is how consistently she has refused to be defined by any single thing. She is a musician who writes in the electro-folk and power ballad genres. She is a filmmaker with award-winning shorts to her name. She is a comedian who plays multiple characters with surgical precision. She is a writer whose scripts carry real social commentary beneath the humour. And she is someone who built an audience of over 245K on Instagram not through aesthetics or aspiration, but through sheer creative personality.
What comes next
Dream Stall feels like the beginning of a longer story rather than a destination. Annette has spent over a decade laying groundwork across comedy, music, and film, and each chapter has fed naturally into the next. Whatever comes after the big screen, it is safe to say she will approach it the same way she has approached everything else: with her own voice, her own rules, and a very good script.
Creators like Annette are a reminder of what genuine creative investment looks like, and for brands hoping to be part of stories that actually resonate, GetKobe makes it straightforward to find the right match. With a network of creators across every niche and tier, we take the guesswork out of finding someone whose audience genuinely aligns with your brand, so every campaign starts from a place of real relevance rather than reach alone.
