Who runs the digital world? In Singapore, it’s these powerhouse women. From setting fashion trends to leading lifestyle conversations, the famous influencers in Singapore featured on this list are more than just content creators—they’re tastemakers, entrepreneurs, and cultural voices.
With scroll-stopping feeds and unshakable influence, these top 10 female influencers are not only dominating the local scene but also turning heads across the globe. Ready to meet the women who are making Singapore shine online? Let’s dive in.
1. Annette Lee (@annettelee) – 245K Followers
Annette Lee is a versatile content creator whose sharp wit and musical flair have won the hearts of many on Instagram. Known for her hilarious skits and catchy original songs, she effortlessly blends comedy with creativity, delivering content that feels both fresh and deeply relatable. With her signature charm and down-to-earth personality, Annette brings everyday situations to life in a way that resonates across generations. Her talent for storytelling and ability to spark laughter has solidified her place as one of Singapore’s most beloved and influential social media personalities.
2. Naomi Neo (@naomineo_) – 997K Followers
With close to a million followers, Naomi Neo stands out as a true force in the influencer landscape. Celebrated for her lifestyle, beauty, and family-focused content, Naomi has built a loyal community by being unapologetically real. From beauty hacks and daily routines to heartfelt glimpses into motherhood, she invites her audience into her world with honesty and warmth. Her openness in sharing both triumphs and challenges has forged a deep connection with fans, solidifying her place as a top choice for brands seeking influencer marketing.
3. Melissa Celestine Koh (@melissackoh) – 282K Followers
Melissa Celestine Koh is the definition of timeless style with a modern twist. A leading voice in Singapore’s fashion and lifestyle scene, she turns everyday moments into visual poetry. Her Instagram is a curated escape—think jet-setting adventures, effortlessly chic outfits, and glimpses into her elegant life. But it’s not just the aesthetics that draw people in; it’s Melissa’s authenticity and eye for detail that make her content feel both aspirational and relatable. Whether she’s exploring a new city or sharing her latest look, Melissa inspires with every post.
4. Wendy Cheng (@xiaxue) – 571K Followers
Wendy Cheng—better known as Xiaxue—is a trailblazer in Singapore’s influencer scene. Fearless, unapologetic, and fiercely opinionated, she’s built a brand around saying what others won’t. From beauty and fashion to unfiltered takes on personal and social issues, Wendy’s content is as bold as her personality. Her signature mix of wit, honesty, and controversy has sparked both loyal fans and lively debate. Love her or not, there’s no denying her impact—Xiaxue remains a powerful voice in Singapore’s digital landscape, consistently pushing boundaries and shaping conversations.
5. Nicole Chang Min (@nicolechangmin) – 106K Followers
Nicole Chang Min stands out in the local influencer scene with her quirky charm and boundless creativity. Whether it’s her fun-filled TikTok videos or her captivating YouTube content, Nicole keeps her audience entertained and inspired. From lifestyle hacks and fashion tips to heartwarming moments as a devoted “paw-mom,” her vibrant personality shines through every post, making her a beloved and refreshing voice online.
6. Hazelle Teo (@heyhihazelle) – 138K Followers
Hazelle Teo, a beloved radio DJ, brings her infectious energy and charisma to Instagram, captivating followers with every post. She shares a vibrant mix of content—from behind-the-scenes moments in the media industry and exciting celebrity interactions to her travel adventures around the globe. Recently, Hazelle delighted fans by announcing her engagement, adding a heartfelt new chapter to her story. Her dynamic personality and authentic glimpses into her life make her one of the most engaging and admired voices on social media.
7. Xenia Tan (@hotcheekylace) – 164K Followers
Xenia Tan is a travel and lifestyle influencer whose vibrant energy and adventurous spirit leap off the screen. With breathtaking travel photos and practical tips, she inspires wanderlust in her growing community of followers. Xenia’s content beautifully captures the essence and charm of each destination, sharing not just sights but the thrill and joy of exploring new places. Her passion for travel has made her a trusted and beloved voice among fellow adventurers.
8. Germaine Leonora (@germaineleonora) – 48.5K Followers
Germaine Leonora, a dynamic radio DJ on 987FM, captivates audiences with her lively personality and effortless hosting skills. Off the airwaves, she shines just as brightly on social media, where she shares her love for beauty, fashion, and travel. Through her posts, Germaine offers fans an intimate look into her glamorous yet adventurous lifestyle, making her a relatable and inspiring figure both on and offline.
9. Chow (@chowjiahui) – 91.1K Followers
Chow Jiahui is a versatile digital content creator and radio DJ with 987FM, known for her engaging lifestyle content. Covering everything from food and travel to fashion and beauty, her posts resonate with a broad audience. Chow’s talent for capturing the essence of diverse experiences and presenting them in an appealing, relatable way has earned her a strong following. Whether sharing her latest travel adventures or fashion tips, she offers a well-rounded glimpse into her vibrant and multifaceted life.
10. Sherly (@lyzpopz) – 87.5K Followers
Sherly, popularly known as Lyzpopz, is a multi-talented actor, singer, and host with a keen eye for fashion and beauty. She gained recognition as the 2nd runner-up on the Chinese singing reality competition show, “SPOP Wave!”.
Conclusion
Whether you’re a brand aiming to make a splash in the local market or an individual searching for lifestyle and fashion inspiration, these ten influencers deliver engaging, diverse content that truly resonates.
In today’s digital landscape, connecting authentically with your audience is more crucial than ever. That’s where a smart KOL marketing strategy comes in—and GetKobe is here to help. As a leading influencer marketing platform, GetKobe empowers brands to seamlessly collaborate with top influencers and key opinion leaders, maximising reach and impact.
If you’re ready to elevate your brand’s visibility through powerful influencer partnerships, don’t wait. Discover how GetKobe can transform your marketing approach—contact us today to get started!
