Singapore’s digital space has no shortage of talented women building communities, sharing their lives, and carving out niches that feel genuinely their own. From comedy to fashion to travel to motherhood, these creators have grown loyal followings not just because of what they post, but because of how they make people feel. Whether you are looking for someone new to follow or a fresh face for your next campaign, this list is a good place to start.
1. Annette Lee (@annettelee) — 300K Followers
Annette is a comedian, writer, director, and musician all rolled into one. She first made her mark through SGAG’s comedy videos and has since built her own platform around original characters, sharp social commentary, and catchy songs that tend to lodge themselves in your head for days. Most recently, she wrote, directed, and starred in Dream Stall, her debut feature film — a bilingual comedy following a fresh graduate who steps in to run her family’s bak kut teh hawker business. The film opened in cinemas in May 2026 to a warm reception. A Forbes Asia 30 Under 30 alumni, Annette is one of those creators who keeps raising the bar for what local content can look like.
2. Naomi Neo (@naomineo_) — 1M Followers
Naomi is one of Singapore’s most followed creators and has been for years, which says a lot in a landscape where audiences can be fickle. She started as a blogger at 11 and has since grown into a mum of two and a quietly prolific entrepreneur, founding wellness brand Empath alongside a string of homegrown F&B and lifestyle concepts. She shares the full picture of her life, the wins alongside the harder days, and that honesty is exactly what keeps nearly a million people coming back. You can read more about Singapore parenting creators redefining family life to see how she fits into a broader community of mum creators doing meaningful work.
3. Melissa Celestine Koh (@melissackoh) — 322K Followers
Melissa has built her following the slow, steady way through beautifully curated content that feels personal without oversharing. Her feed spans fashion, travel, and lifestyle, and she has a sharp eye for aesthetics that makes every post look considered without feeling cold. She is also a mum now, which has added a warmer, more grounded dimension to her content while keeping the polish that her audience has always loved. She remains one of the most consistently aspirational yet relatable voices in Singapore’s fashion and lifestyle space.
4. Nicole Chang Min (@nicolechangmin) — 123K Followers
Nicole brings a playful, quirky energy to everything she creates. She covers lifestyle, beauty, and fashion with humour and creativity, and her devotion to her pets is a recurring and beloved thread through her content. Her TikTok and YouTube presence adds another dimension to what she does, giving her audience more ways to spend time with her across platforms. She has a lightness to her content that makes it genuinely enjoyable to scroll through, which is harder to achieve than it sounds.
5. Hazelle Teo (@heyhihazelle) — 154K Followers
Hazelle wears many hats — YES 933 radio DJ, Mediacorp personality, host, and content creator — and she brings the same infectious energy to all of them. Her feed is a fun, approachable mix of travel, lifestyle, and candid moments from her life in media, and she has a way of making even ordinary days feel entertaining. She recently tied the knot with musician James Wong, and her community showed up for it in the warmest way, which says everything about the kind of following she has built.
6. Xenia Tan (@hotcheekylace) — 188K Followers
Xenia is a travel and lifestyle creator whose content captures the joy of exploring new places with real enthusiasm. Her photography is vivid and inviting, and she has a talent for making destinations feel accessible rather than out of reach. Her growing community of followers is made up of fellow adventurers who trust her eye and her recommendations, making her a reliable voice for travel-adjacent brands.
7. Germaine Leonora (@germaineleonora) — 53.3K Followers
Germaine is a 987FM radio DJ whose warmth and liveliness carry effortlessly from the airwaves to her Instagram. Her feed covers beauty, fashion, and travel with a sense of fun and ease that makes her a genuinely enjoyable follow. She brings the same energy to everything she does, on air or online, and her audience appreciates the consistency.
8. Chow Jiahui (@chowjiahui) — 96.7K Followers
Chow is another 987FM personality whose content spans food, travel, fashion, and beauty with a versatility that keeps her feed feeling fresh. She has a warm, easygoing presence that makes her easy to spend time with online, and her range means she can connect with audiences across a broad set of interests. She is one of those creators whose appeal is genuinely hard to pin down to a single niche, which is a strength in a crowded space.
9. Sherly (@lyzpopz) — 83.1K Followers
Sherly is an actor, singer, and host with a strong background in Chinese-language entertainment, having placed as a runner-up on the singing competition SPOP Wave!. Her content covers fashion and beauty with a creative flair that reflects her performing arts background, and she brings a distinctive energy to her feed that stands out from more conventional lifestyle accounts.
10. Willabelle Ong (@willamazing) — 493K Followers
Willabelle is one of Singapore’s most internationally recognised creators, and her track record speaks for itself. She has collaborated with Louis Vuitton, Dior, Chanel, Tiffany & Co. and Valentino, been featured in Vogue, The New York Times, and Harper’s Bazaar, and built a combined following of over a million across Instagram and TikTok. She is also a talented artist whose paintings have been commissioned by luxury houses and the founder of OME Living, a home and lifestyle brand. Her content is polished, editorial, and deeply considered, making her one of the most compelling fashion voices to come out of Singapore.
11. Debbie Soon (@debbwie) — 501K Followers
Debbie has built a distinct identity in Singapore’s creator landscape through her bold fashion aesthetic, striking visuals, and sharp sense of style. As the founder of Starry Jewellery, she brings a natural entrepreneurial credibility to everything she shares. Her feed is a go-to for fashion-forward followers, but she also weaves in warm family content featuring her daughter Starley, giving her account a well-rounded appeal. She is one of those creators who balances a strong personal brand with genuine day-to-day relatability, and her following has grown steadily as a result.
Worth following
These creators have all built something real: communities of people who show up consistently because they trust and enjoy what they see. For brands hoping to connect with these audiences in a way that feels genuine and delivers results, GetKobe makes it easy to find the right fit and build partnerships that work.
