With the addition of a new Tiktok-like feature called Instagram Reels, Instagram has become more and more of a competitor for Tiktok. There’s one thing they have over the brand, though, and that’s Instagram Stories (IGS). IGS are great if you want your audience to have a little peek into your life through fleeting photos and short clips that disappear after 24 hours in a vertical format. The main appeal of IGS is that they are accessible: by which we mean they are fast-loading, easy to watch, and easy to navigate. Of course, you also can’t forget that you can edit them with so much stuff like stickers, captions, animated GIFs, and so much more.
In terms of brand marketing, IGS are a great way to capture your audience. Through the fleeting magic clips and video, you can make your audience feel that you are a part of their day, sharing moments in real-time with them.
This applies not just to influencers and public figures, though. Even big brands can connect to their audience through relatable and relevant imagery. With a great hook and a unique call-to-action, your audience’s engagement will be wrapped around your finger.
Make your IGS look even better with certain apps that enhance how they are presented. Since editing Stories on the Instagram app itself is limited up to a certain point, you can go all-out with certain apps to further create a stunning story. Whether it’s for photos, graphics, or video, here are the top x apps we use to make our IGS more memorable and view-worthy.
If you wish to mix clips and video in one Story (for example, have photos flash while the video is playing), Capcut is a great way to go. It’s an easy-to-use editing software catered to small-time video editing. Even though it has a paid version, its free app is extensive enough to feature a huge line of colour filters, special effects, transitions, and sound bites.
PicsArt, as the name suggests, is an easy-to-use app dedicated to editing photos and graphics. Although they do have video editing features as well, their photo editor is much more extensive and fleshed out. With it, you can add and remove objects from the background, add stickers, inject filters and adjust their positioning, alter the colours of the original photo, and the list goes on. You name it, and PicsArt is bound to have it.
Last but not least, Unfold is a top-tier editing app that lets you make collages, grids, and intros for your Stories. You can also organise multiple stories at once before uploading, especially if you want to make something like a highlight reel or present a multi-intertwined narrative.
As a social influencer in Singapore, you’ll be able to quickly and easily edit stunning Stories for your audience using these three apps on your phone. Of course, these are just our recommendations. You can use them as a starting point and explore other apps that can fit your personal tastes.