With more people spending their time on social media platforms, are you putting your brands online to engage your customers? Especially so when the COVID-19 situation encourages people to stay at home, it means more attention is spent on these platforms. They will be checking out items online. They will be buying items online. This is the opportunity where you put your brand out there to give what the customers want. You can potentially increase your sales during this period. Using Facebook Live to sell is one such strategy that you can explore. Download your social selling guide 2020 to learn more about it now!
The whole world is practicing social distancing by staying at home. Hence, the average screen time for social media usage will continue to increase tremendously. According to a research by Kantar, social media platforms such as Facebook and Instagram have seen a 40% increase in usage. This also means that the engagement on sponsored content (influencer marketing strategy) will see a significant increase. Now is a good opportunity to do social media selling, particularly using Facebook live to sell your products to get immediate conversions.
In this simple guide to selling on Facebook live, you will understand how selling on Facebook live works. Also, knowing the pros and cons of using Facebook live to sell.
Benefits of social media selling is that there is an immediate conversion in sales, skipping past all the waiting time usually included in transactions. Selling on Facebook live also allows real time interaction between influencers/streamers with the audience. This is extremely beneficial especially when the audience has queries about said products. And on Facebook, once the live stream ends, the influencer/streamer has the choice to stay behind and answer more questions audiences might have. Hence, this extends the window of opportunity to make more sales.