In this simple guide to selling on Facebook live, you will understand how selling on Facebook live works. Also, knowing the pros and cons of using Facebook live to sell.
Benefits of social media selling is that there is an immediate conversion in sales, skipping past all the waiting time usually included in transactions. Selling on Facebook live also allows real time interaction between influencers/streamers with the audience. This is extremely beneficial especially when the audience has queries about said products. And on Facebook, once the live stream ends, the influencer/streamer has the choice to stay behind and answer more questions audiences might have. Hence, this extends the window of opportunity to make more sales.