CentrePoint’s departmental store Metro experienced difficulty in maintaining high human traffic. Hence, it had to do something to increase its human traffic.
To target the different demographics of people, Metro implemented various marketing strategies. This allowed shoppers at different sections of the departmental store to have a different shopping experience. Additionally, there was FREE membership signup where buyers could enjoy 10% discount all year round.
441,728 outreach and 6,896 engagements in 3 days!