Kobe Case Study - Chagee
Campaign Result
Numerous creators produced content about CHAGEE, dominating social media for several days. The content sparked long queues as consumers were strongly influenced by the buzz.
Markets
Singapore
Platforms
Instagram
TikTok
@triciaxlee
45.4K Followers, Singapore
@glaglathis
168K Followers, Singapore
@thepantryboy
265K Followers, Singapore