Meet Joie Tan, a home-grown Singaporean singer-songwriter known for her soothing voice, deeply personal lyrics, and humble beginnings in the local music scene. A Lasalle College of the Arts grad and die-hard Taylor Swift fan, Joie has carved out a niche as a local music sensation with a side of relatable, down-to-earth charm.
From leading Swiftie sing-alongs at Jewel Changi Airport to dropping soulful original tracks, she’s mastered the art of blending raw talent with influencer marketing strategy—turning her YouTube covers into a springboard for collabs, concerts, and even community activism. Let’s dive into five fun facts that make Joie a true gem in Singapore’s music scene.
1. Her Musical Roots Run Deep
Music isn’t just a career for Joie—it’s practically part of her DNA. Growing up in a Hindu household, she spent her childhood singing Sanskrit devotional songs in temples, watching her father write music for religious ceremonies, and learning instruments like the tabla, guitar, drums, and piano. It’s no wonder she found her way into songwriting and performing—music was all around her from day one.
2. She’s a YouTube OG
Joie started uploading covers on YouTube back in 2008—yes, that’s before most of us even knew what a ring light was. She was in her early teens at the time, often recording videos with the camera partially covered because she was shy. One of her most popular covers, Frank Sinatra’s Fly Me To The Moon, has garnered over 400,000 views!
Over time, those videos became more than just casual uploads—they became the foundation of her music career. Truly, her rise is a case study in KOL marketing in Singapore. Consistency + authenticity = a loyal fanbase that’s stuck with her through every chord and chorus.
3. She Took a Big Risk for Her Debut Album
In 2018, Joie dropped her self-funded debut album, Joie—and by “self-funded,” we mean she took out a bank loan to make it happen. Between mixing costs, producer fees, and album art, she quickly learned that indie music isn’t for the faint-hearted. “My family had to co-sign the loan,” she admits. “It was terrifying.” But the gamble paid off: the album’s 10 tracks, exploring love and loss, cemented her as a bona fide songwriter.
4. Weekends = Cuddle Puddles & Picnics
When she’s not belting out tunes, Joie’s all about cosy vibes. She lives with her husband (28, fellow creature-of-habit) and their furry crew—a cat and dog who monopolise her bed. Their idea of a perfect day? Picnics at dog-friendly Tanjong Beach or Botanic Gardens, followed by revisiting their favourite hawker spots. “Chill downtime” is her love language.
5. She’s Big on Community Support
Beyond the stage and studio, Joie also uses her platform for good. Recently, she highlighted the plight of Kevin Books & Stationery, a small shop in Rochor that’s set to close by November 2024. Through an Instagram post filled with photos and urgency, she encouraged her followers to support the elderly shop owner by buying up inventory. It’s a great reminder that being an artist today also means being a voice for your community.
Conclusion
From uploading covers on YouTube as a teen to leading live Taylor Swift sing-alongs and supporting local businesses, Joie Tan is a multi-faceted talent with a heart of gold. Whether you know her for her music, her candid social media presence, or her advocacy, one thing’s for sure—Joie is the kind of artist who grows on you. And now that you know her a little better, don’t be surprised if you find yourself queuing up her tracks and becoming a fan too.
If you need help finding vibrant personalities for your influencer marketing strategy, look no further than GetKobe. We specialise in crafting strategic influencer partnerships that blend creativity with data-driven precision. Whether you’re targeting hyper-specific communities or aiming for viral reach, our platform pairs you with influencers of various tiers whose values align seamlessly with your brand—ensuring campaigns that captivate and convert. Don’t just reach audiences—move them. Let’s start your influencer journey today!
Image Credit: @joietan
