Debbie Soon Rui Yi, better known simply as Debbie Soon, may be widely recognised as JianHao Tan’s wife, but there’s a lot more to her than just that. She’s a social media personality, business owner, and creative mind who’s carved out her own place in Singapore’s digital scene. Between juggling motherhood, her jewellery business, and her online presence, Debbie’s journey offers an inspiring look at how passion can evolve into purpose as well as how influencer marketing has helped her connect with people who share her love for design and lifestyle.
1. She Started Her Own Jewellery Brand at 25
If you’ve ever come across The Starry Co., you might be surprised to know it’s the brainchild of Debbie Soon herself. Launched when she was just 25, the Singaporean fashion jewellery brand produces diamond simulant pieces that are both inclusive and sustainable by using diamond simulants instead of mined ones.
Debbie’s love for jewellery started as a hobby, but it quickly grew into a business idea. She once shared that she didn’t start out intending to become a full-fledged entrepreneur, yet she wanted to create timeless pieces that jewellery lovers could also enjoy.
Interestingly, the name The Starry Co. is a nod to her love of stargazing and to her daughter, Starley, whom she affectionately calls one of her “two babies.”
Before diving into entrepreneurship, Debbie studied Hotel Management in polytechnic but later switched to Product Design, realising her passion lay in creating and crafting. Now, she works closely with her team to develop new designs, drawing inspiration from her surroundings, friends, and customer feedback. Her business success highlights how KOL marketing can build genuine brand loyalty, with Debbie’s own followers trusting her recommendations and personal touch.
2. She Entered the Media Scene Through JianHao
Debbie’s first real brush with the entertainment world came thanks to her husband. After the two started dating, JianHao invited her to join Titan Academy, one of his most popular YouTube series.
In the show, Debbie plays a student known for her unrequited crush on Ben—a running gag that became one of the series’ most memorable subplots. Despite having little acting experience at first, she quickly became a fan favourite, showing that she could hold her own on-screen.
3. She Used to Run a Pet Bakery
Before becoming the familiar influencer we know today, Debbie actually worked as a pet groomer and even ran her own pet bakery called The Woof Barkery. With her knack for baking and love for animals, she created adorable dog-safe treats that pet owners couldn’t resist.
However, as her schedule became busier with filming, travel, and family life, she eventually had to let go of the business. In an interview, Debbie shared that her spontaneous lifestyle made it difficult to keep up with customer orders, though she still looks back on that chapter fondly.
4. Her Love Story with JianHao Began at a Pet Shop
Believe it or not, Debbie and JianHao’s romance started at a pet shop, where Debbie was working as a groomer. According to JianHao, he was instantly smitten and found every excuse to bring his Pomeranian back for “grooming” just to see her.
Their love story officially began in 2015, and four years later, the couple tied the knot in a beautiful ceremony at Rasa Sentosa. JianHao’s proposal was nothing short of cinematic: he staged a fake Skechers event just to surprise her with the big question!
Their story is a modern-day fairytale that shows how genuine connection can blossom from the most unexpected places—even over a fluffy dog in need of a haircut. It’s no wonder Debbie and JianHao are among the influencer couples you must follow for their authenticity and charm.
5. She Once Gifted JianHao a Mercedes G-Class AMG
If you’ve ever wondered what the ultimate grand gesture of love looks like, Debbie has you covered. The influencer once bought her husband a Mercedes G-Class G63 AMG 4MATIC, a luxury SUV that can cost up to S$900,000 when brand new.
JianHao described it as “the craziest gift” he’s ever received—admitting he felt everything from excitement to mild panic over where to park it. Debbie, on the other hand, simply said it was her way of giving back: “Why hustle if not for the ones you love?”
The moment went viral among fans, not just for its price tag, but for how it reflected the couple’s supportive and playful dynamic.
Conclusion
From entrepreneur and actress to doting wife, Debbie Soon is proof that there’s always more than meets the eye. She’s built her own path to success, all while balancing life in the public eye. No matter what her next endeavour may be, Debbie continues to shine as a reminder that passion and perseverance can take you far, with or without the spotlight.
Ready to elevate your brand through collaborations with well-known influencers like Debbie Soon? At GetKobe, we connect you with creators who truly resonate with your target audience to ensure every campaign feels personal and purposeful. Partner with us today and discover how strategic influencer marketing can turn brand awareness into genuine engagement.
Image Credit: @debbwie





